Reveal the truth of the smart lighting market: true gold or camouflage force?

[LED] - cross-border backing is not small, the strategic layout of the bait or disguised forced self appreciation play concept? "Gold" or "iron ore"? What is the truth about the smart lighting market?

Cross-border ferocious

With the replacement of the LED market shrinking, smart lighting is the dream of the lighting industry". Sun lighting general manager Yong think.

In early 2015, millet Baotuan together to promote the development of intelligent lighting of the 13 enterprises, becoming the first of the fierce cross-border dream.

In March 18th this year, China Unicom push communication family bucket involved in smart lighting; in March 25th, the association organized a smart home experience activities, push LED smart bulbs. One is the field of communications giant, one of the electronics industry boss, competing to build the Bureau, so that the gradual start of the LED light emitting hot lighting market to enter the public view at a faster rate.

The market size of the entire smart lighting is still large, and now just in an air outlet. "John source lighting general manager Li Quan believes that the intelligent lighting industry as a whole, a new growth point, is the enterprise can strive for innovation and the blue ocean, also have intelligent lighting related products launched in June.

According to industry survey data show that in 2013 the global smart lighting market size of about $1 billion 287 million, up to $8 billion 710 million in 2019. And these seem relatively large market, who is actually a cup of soup.

Hot is just a representation?

Smart lighting market as a result of fierce competition for the layout of the fire is getting more and more prosperous; one side is the general consumer has not yet reached the niche market, in the end is a gimmick or trend? Industry insiders mixed.

Micro electronics at the end of 2014 and millet rival Meizu cooperation in the development of intelligent lighting, the CEO Yang believes that "because the family lighting must, make people feel life intelligent become the fastest channel, compared to the refrigerator or air conditioning and other Home Furnishing products, rapid permeability let a higher degree of acceptance with intelligent lighting, intelligent lighting must be really into the family, the future of intelligent lighting is expected to form a one hundred billion market. "

However, this is far from the future of intelligent lighting distance, we do not know.

Although intelligent lighting has been used in the commercial field, but in the field of home, even in 5 years, popularity is still very difficult. "We just want to participate. "As the layout of the smart Home Furnishing millet" ally ", Linsen lighting general manager Lin Jiliang's attitude seems to indicate that the prospects for this field is not optimistic.

LED smart lighting has a 'noisy' state, while in the pitch, but the real action is. Price is not the biggest reason affecting the popularity of intelligent lighting, but because of the smart lighting and not like ordinary lighting into the thousands of households, so at best only a niche market. If you want to develop, you still have to rely on time. "Although the business at the end of 2014 will have LifeWave photoelectric smart bulbs sold to major electricity supplier platform, Laiwei photoelectric chairman Tan Jian are still clearly see the reality.

From the professional lighting, although the market is currently a lot of replacement, but consumers really understand the smart home market still needs some time lighting. Due to the platform and supporting facilities to be developed, this market is large, still need a few years running in time. OPPLE lighting products, said Li Zhuobin, head of marketing.

So why do smart lighting make participants "love hate"? On the one hand, intelligent lighting becomes hot enough to professional companies flock to the whole field in the immature state of intelligent lighting product quality dragons and fishes jumbled together, uneven; on the other hand, for intelligent lighting in this stage, most of the operation must be carried out through the mobile phone APP, so the limitations of the more prominent.

"Cross category control system too much, you can not imagine, I have a lot of APP or remote control, remote control to different lamp, table full remote control or my whole mobile phone desktop is remote, intelligence becomes cumbersome, it makes no sense. Li said.

How to make intelligent lighting air plant, become loved, not just the pig on the outlet, participants and participants to think about it. How to make intelligent lighting control easier, limiting the number of mobile phone APP while controlling the number of bulbs?

Intelligent lighting can be expected?

But for now, in addition to the concept of imagination and sense of the future, intelligent lighting is still in the first stage to replace the traditional lighting, new hardware practical value is mostly used for self appreciation, temporarily meet the curiosity. Cross border success of the enterprise is not much, entrepreneurs exhausted the financing of the company is not a few, or even struggling to find the edge of survival. Where is the way out of intelligent lighting in 2015?

"Intelligent lighting requires a relatively high viscosity products, if only the starting level of demand will be neither painful nor itching, weakened many". Li Quan said.

Although the smart lighting outbreak still need time, but lighting technology and Internet technology integration led to the "Internet plus" phenomenon in the business model and business areas, will expand the original business form. For the definition of cross-border enterprises, not just outsiders so simple.

For now, intelligent lighting is mainly controlled by the phone, the phone is to enter the lighting terminal control platform