Reflections on the running of Zhongshan LED enterprise boss

On the other hand, the LED market blowout, some enterprise orders to two months later, the other side is in the fierce price war in some low-end LED lighting companies began to be down. Reporters learned yesterday, the annual sales of billions of dollars in Zhongshan City, remember the lighting factory boss foot, the reason is unable to bear the low price competition led to long-term corporate profit margins.

Industry experts believe that the closure of low-end LED lighting business is a normal phenomenon in the industry, but the low-end LED products popular in the market, the future development of the LED industry cast a shadow.

It is reported that xiongji is one of the few sales amounting to billions of dollars in Guzhen lamp enterprises more than 10 thousand enterprises, known for selling cheap LED lamps in the industry, others 3W LED bulbs sold 5 yuan, it can sell 3.5 yuan, while the price of no profit, regardless of the quality of the hard base low price, finally let the male mind into a dead end, the xiongji boss has run away.

Three male Aurora marketing director Wang Jun in an interview with reporters, said: "the price competition is almost the main theme of the industry in the past two years. Brand manufacturers are also difficult to completely avoid. "

In fact, in order to deal with the price war, the international lighting giant PHILPS has also launched an entry-level LED bulb light, and from the manufacturer to the solution provider transformation.

In the LED industry, the company has been very difficult to cause the collapse of sympathy, surviving companies are worried about the poor quality of the market on the market for LED lighting industry. "Shoddy can allow enterprises to obtain short-term benefits, but for the entire industry, the region where the enterprise will be a great harm. Quan Jian, President of Guangdong lighting electrical association. The quality of the industry is vital, substandard quality in the industry and It is often seen.

Earlier, the Guangdong Provincial Bureau of quality and technical supervision of the indoor lighting LED lamps sampling results, more than 70% failed. Even industry sources said, five years, has been replaced by LED Street will be fully exposed short-lived problem.