"Red Sea" ferocious: LED lighting is a little early?

When the exit of the incandescent lamp to celebrate the celebration of wine while still in the throat, the domestic LED lighting manufacturers have already felt a few cold wind blowing from the early winter.

In October 1st the incandescent exit route map for the official implementation, let LED reassures manufacturers. "We have strong support from the government. NVC founder Wu Changjiang expressed the aspirations of many LED vendors, "but the government can not always support on subsidies. Once the government support forces fade, many companies will be a big problem. At the same time to see the support of the state, the lighting industry, the elderly have also seen the development of China's LED lighting industry risks - all the way to rely on the country to support the crutches come, he has not long and strong legs.

Wu Changjiang's fears seem to have come true.

After last year, Bont took the lead in a bankruptcy junduoli way to bid farewell to the LED market, in July this year, another revenue of billions of dollars LED lighting enterprise vision photoelectric element failure. Even in the third quarter of the incandescent exit road map officially started the implementation of the 2012 quarter, LED lighting companies listed in the, there are 13 companies have suffered a decline in net profit performance.

Is the development of favorable policies to help or spoil things by excessive enthusiasm? Huge market space is paved with gold or startling step by step? The face of incandescent exit after the lighting of the big market, our LED lighting companies ready for it?

Red Sea ferocious

By no means alarmist, our LED industry has not become stronger, it has encountered a crisis of excess.

Dr. Zhang Wei think in the CCID think tank, LED the current market is not so big rumors, because the market demand for LED lighting has not really developed. In such an immature market, all of a sudden influx of thousands or even tens of thousands of enterprises, so that the market has the potential for excess capacity. This year, a lot of places appeared overcapacity phenomenon. Many LED lighting upstream manufacturers have appeared in the case of rising inventory pressure. Zhang Wei analysis said.

At present, China's mainland only registered LED manufacturers on more than 1, only the first half of 2012, the domestic new LED indoor lighting companies on more than 1800. In addition to thousands of small businesses, the traditional LED lighting suppliers, international lighting manufacturers, LED display manufacturers in the field of LED lighting for recruiting before fighting array. LED lighting has been a red sea. The next year, LED lighting industry will usher in a battle, this area is only LED lighting upstream can survive more than a dozen companies may but.

The red sea battle, has sounded the clarion call.

In this piece of red domestic, price war, public relations war is the main form of fighting, but the real core of a healthy development of the industry's core technology, brand, talent is a lot of Companies in the industry intends to ignore.

The industry for this price war, the war of public relations constitute a competitive model of many voices.

Wu Changjiang LED lighting industry price is king, public relations is king, the competition model is not recognized. In his view, a lot of LED Lighting Companies in brand building, team building, investment in the construction of the channel is far less than the money spent on pr. A lot of LED lighting companies get a lot of orders through the mode of public relations, they feel that this approach is effective. "

China optics and Optoelectronics Industry Association vice director Hu Chunming Wu Changjiang views LCD branch supporters, "Chinese enterprises are still eager to expand the scale in the short term, fundamentally speaking, LED lighting enterprises the main bottleneck in the development of core technology innovation. Price war in Hu Chunming's view, not only is not a very good means of competition, but also a kind of injury has been short-sighted behavior.

According to statistics, the first half of 2012, China's LED indoor lighting products prices have been down 10%. Some enterprises in order to win the market through price wars, even at the expense of product quality. Only a few dollars more expensive than the incandescent lamp LED market is there, but the quality is certainly difficult to protect, the normal price of the brand LED lighting products will be ten times or even several times the incandescent lamp. "High technology industry research institute research director Zhang Hongbiao believes that the price war has let the development of cloth LED lighting a shadow, if not work in the brand, technology, quality, LED lighting industry in China is likely to be another a milksop.

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