Rectification efforts to increase the electricity supplier to LED lighting good

According to the United States, "Wall Street journal" reported that China is stepping up the regulation of lax e-commerce industry control. China's booming e-commerce has created the titans of the Alibaba group, but has also been accused of failing to adequately regulate counterfeit and shoddy goods and questionable business practices. The move is likely to increase the pressure on companies such as Alibaba, but also is expected to clear the Chinese government hopes to foster the norms of the e-commerce industry. According to data tracker eMarketer estimates, in 2014 China's online retail spending reached $427 billion, is expected in 2018 will be more than $1 trillion.

China's Ministry of Commerce said on March 31st that it hopes to crack down on the practice of fictitious business credit rating by falsifying trading records and buyers' evaluation". As part of a broader draft law, the Ministry of Commerce to retail platform operators ban fictitious credit rating, said such behavior can not provide relevant information operators will face up to a fine of 500 thousand yuan.

Over the past few months, Chinese regulators have criticized e-commerce companies for failing to crack down on fake and shoddy products and other unethical practices.

Officials also said that the Chinese government may be introduced before the end of the draft e-commerce law.

Alibaba announced that it has taken measures to improve the quality of the platform, the introduction of the rules last month, Tmall settled merchants restrictions.

The Chinese government's move could put more pressure on Alibaba. Alibaba's online shopping platform Taobao site has about 8000000 businesses, the new regulations may require Taobao to strengthen supervision. CLSA, an analyst at CLSA in Hongkong (Elinor), said the government initiatives will make China's electricity supplier market more sustainable Leung.

She said that this is a necessary process for the establishment of a real consumer market in China, no one can bypass this process, Alibaba is no exception.

Alibaba spokesman said the company always abide by Chinese laws and regulations to support government departments to take measures to promote the healthy development of China's electricity supplier industry.

From the beginning of last month, Alibaba only allow brands and their authorized dealers in Tmall mall shop. This applies to cosmetics, footwear, clothing and sports related goods.

Alibaba announced that it has been allowed to enter the Tmall mall merchant list, the list has more than 5000 brands. Alibaba also requires businesses such as commodity categories to display their brand merchandise distribution license.

Alibaba Chinese retail platform leader Zhang Jianfeng said in an interview in March, require businesses to display marketing authorization is to improve access to Tmall mall threshold, only those high quality goods and services can be in the Tmall mall.

Analysts and brands said that the new regulations took a big step forward, may reduce the counterfeit goods and the lack of brand authorization and cheap sales of so-called parallel genuine. Smuggled goods goods including super factory orders for the production of the goods and goods imported from countries with low price, sale of smuggled goods goods is not illegal in China, but it will damage the brand image and disrupt its marketing strategy.

Alibaba said on Tmall sellers penalties including repaying their shops, and deduct the full deposit, or inform the relevant departments. Taobao sellers also face strict penalties.

The company said, a year spent more than $16 million to crack, 2300 employees and 5400 volunteers involved in monitoring and selling behavior on its platform, in addition to the use of data mining technology.

Fake and parallel imports of global e-commerce platform. But the size of the Alibaba platform as well as the Chinese consumer demand for discounted goods to make the company's problems are more serious. The company has been increasingly challenged since last year's record $25 billion initial public offering in September.

Analysts said the new rules are unlikely to get rid of fake or parallel Tmall. New York data provider L2 Inc. Researcher Emma Li said that the size and number of parallel sellers on Tmall is not easy to monitor.

For more information about LED, please click on China LED network or pay attention to WeChat public account (cnledw2013).