Rapid expansion of the Japanese LED market rapidly increased by nearly 2 times

In recent years, Japan's domestic awareness of energy saving, especially after the earthquake occurred more than two years ago, the East Japan earthquake, the government also proposed a "low-carbon society" (energy saving and carbon reduction) goals. One of the LED lighting products to speed up the popularity of energy-saving products on behalf of. Recent survey results show that in 2012 the market size of Japan's LED surged to 420 billion 400 million yen (about RMB 25 billion 550 million), compared with the previous year, an increase of 195%.

Japan's "financial news" reported that September Yano Economic Research Institute released "on the lighting market survey report pointed out that last year 2013 LED market growth, and this year the energy demand continues to maintain a high level, driven by the high-speed growth in the LED market, commodity market size estimates for general lighting will continue increased.

High energy efficiency

LED lighting is the main selling point, is more than 40% of fluorescent power saving, and the service life of up to more than forty thousand hours, down more than 10 years. In the energy-saving awareness of very high popularity in Japan, LED lights came earlier than other countries, see a variety of merchandise display shelves are also available in the home appliance stores.

In contrast, China's LED lighting market has just begun to enter the stage of popularity, this year is considered the first year of popularity". According to the market research firm estimates that Chinese demand for LED lighting, in 2015 may be increased to one trillion yen (about 60 billion 800 million yuan). Japanese manufacturers and the previous step to make Japan LED lights popular, also want to take advantage of this opportunity to eat China market pie.

However, with the involvement of LED lighting companies, competition is becoming increasingly fierce. In order not to let the market become pure price competition, companies are spared no effort, efforts to develop differentiated products with other brands. LED light is no longer just a simple lighting tools, but more than a sense of design or function (such as timing, color) and other value-added interior design.

Japan's LED lighting maker Koizumi lighting recently launched the industry's first lighting simulation App "KOIZUMIVirtualLightingDesign". Consumers can use App to select a variety of locations (bedroom, porch, corridor, etc.), the size of space, walls or floors, etc., to confirm the specific lighting effect of LED lamps, and then decided to buy items.

In the future, the LED lighting market is expected to continue to expand, and whether it can launch energy-saving or long-life products other than the characteristics of the enterprise will certainly become an important condition for market share.