RGB LED screen replacement tide promoting demand rise, Taiwan factory "momalibing" busy attack

RGB LED for digital signage (DS, also known as electronic display) mainly due to the development of RGB components, LED packaging technology, the overall package volume is more and more small, effectively reduce the LED particle spacing, which is more and more high resolution digital signage, Chinese and American commercial areas and with the rise of replacement tide, and the upcoming international event held the schedule was settled, such as Brazil, Japan, will stimulate new demand for digital signage, plus the United States National Digital Signage needs to replace RGB LED this year, optimistic about the market demand is exuberant, LED plant in Taiwan will also benefit, including billion light, macro Qi, EPISTAR, Guang Lei.

In various RGB LED specifications, the mainstream market is 1010 (1.0mm x 1.0mm) specification, but also launched 0808 billion light and 0505 specifications, to grab the latest technology, and then Wang Qi published last year 0606 specifications, is currently being actively developed 0404 specifications, package products, the pursuit of a smaller volume in addition, plus the driver IC and operating system improvement, digital signage resolution and color performance upgrade.

In addition to resolution and color performance, according to the LEDinside that display products more than 110 inch LCD panel, compared with LED (with blue LED as backlight light), digital signage is cost competitive. This cost advantage, more and more applications in the field of interior began to replace digital signage, such as shopping malls, television studios, classrooms, etc., in which China and the u.s..

International Exhibition and events will also directly stimulate the demand of digital signage, such as with the 2008 Olympic Games in Beijing, the Taiwan Pavilion is built guanlei screen, but this year Brazil will host the world cup, Olympic Games will also be held in 2016, Japan in last year's successful bid for the 2020 Olympic Games will be held after the right. Continue to start construction, which will bring new digital signage needs; in addition, the United States National Digital Signage replacement market is the annual stable source of demand.

The RGB Hongqi LED as one of the main operating company this year to enhance energy, think twice, Chinese rayva, Lampson industries has been made for the customer. From the market point of view, chairman Wang Binglong said, optimistic about the 2014 digital signage market demand is still high. From the business perspective, the company spokesman Zheng Jixiong said, compared to the LED lighting and backlight products in low margin to single digit or negative margin, RGB LED gross margin to 2 digit level, so the company will be one of the secret weapons as the biggest profit, at the end of last year the monthly production capacity of about 50KK. This year of growth to about 100kk.

In digital signage market, already occupies a space for one person to supply guanlei, module products, focus on the OEM and ODM services, to create the Beijing sky, the Taipei arena, the sky screen, Taiwan Pavilion of Suzhou Times Square sky and many other cases, also in Tokyo Lighting Exhibition (LIGHTING JAPAN) on the display of digital signage real product.

With RGB LED shipments increased demand, more upstream of the crystal electric light LED grain demand will rise, in addition to the upcoming Brazil World Cup will drive the outdoor digital signage needs, the car is also improved by lighting needs, plus crystal electric red LED gross margin up to more than 3, estimated to be about this year the operating performance of the company has obvious deficiency.