"Quantity and quality" LED enterprises will take a different route?

With the gradual opening of the LED civil market, many manufacturers have tried to find a way to break through the industrial upgrading in the amount and quality of. How to improve performance, reduce costs, has almost become the common goal of the entire LED industry chain wrestling. As a leader in the global LED industry, CREE is how to do and their future strategic layout?

China's localization strategy

The entire industry, almost a consensus - China will become the world's largest LED market, and the implementation of the localization strategy in China market for international giants to expand the global market share, it is very important. CREE as early as six years ago, well aware of this, CREE core ", as everyone knows China love" is an important strategy in CREE Chinese localization. CREE has set up in Chinese packaging plant and chip factory, the main production base in Chinese - factory in Huizhou officially put into operation by the end of 2010, most of CREE's LED package by China factory.

"CREE 'core, China', refers to the manufacturing factory from the overall operation, and to our sales, technical support, is carried out locally," Dr. Shao Jiaping LED to the new century network reporter said, "CREE has been working with market segment leader, such as road lighting on the ground, to start a prairie fire. Industrial lighting Ya Ming, are strategic partners. CREE according to the different market segments, with the industry leader, with large traditional light or large new chip, packaging, electronics industry to carry out LED lighting together, this is one of the important contents of CREE localization strategy. At the same time, CREE has its own design and manufacturing channels and resources of small and medium-sized customers, will also give a good sunshine policy and support. "

CREE China's LED revenue accounted for an important part of CREE's global LED turnover, Dr. Shao Jiaping further mentioned. Reported that the 2013 quarter of fiscal year (January 2013 to March) revenue grew by $23%, up to $348 million 900 thousand. "In the new quarter, we are going to record a new high, from chip to package devices, modules, and finished products. "

A dynamic revenue growth, Dr. Shao Jiaping said, from last 2011, 2012, the global economy is relatively low, Europe and the United States economy is weak, and the export market, including the United States, Japan, and a strong recovery in the relatively high-end China Taiwan market, with the high-end market demand, this is also a driving force; Chinese is not only in manufacturing light, is also the largest consumer country, is CREE itself manufacturing base. At present, the domestic market gradually started, which is the fundamental driving force to promote revenue growth. CREE to participate in many important projects in China, from the original only street lights, tunnel lights gradually infiltrated into commercial, real estate and ordinary home lighting, the current general lighting is the core of CREE's field.

Technology leading system to improve product cost

With the LED general lighting market will gradually floodgates, cost-effective has become the focus of attention of the industry. Lm/$upgrade, not just a single device, or a single link cost decline, it is the chip, devices, packaging, application products, such as a whole system optimization process. CREE China general manager and technical director Dr. Shao Jiaping told reporters in the new century LED network.

He pointed out that lm/$is an extension of many concepts, to achieve high lm/$, there are different ways to achieve. Such as single chip rated power to improve the efficiency of the light, the number of chips per square millimeter chip to improve the number of lumens per package devices to improve the number of chips and packaging materials and other costs. A simple optical effect and lumen number is not enough, you must also take into account the quality of the product. The improvement of the quality of light and color in order to make the final product in front of the end user, more competitive in the terminal market. This is not only to enhance the promotion of the chip, the device, or a technical aspects of the upgrade, but from the packaging, from the product design, configuration and other aspects of the lamp is the need to optimize the consideration.

As one of the world's four largest LED manufacturer CREE, the leading technology for the industry to catch up, in 2010 CREE announced a high power LED light efficiency 200lm/W laboratory breakthrough; in December 2012, CREE announced the production and supply of 200lm/WXLampMK-RLED, is the world's first mass production supply luminous efficiency in 200lm/W high power white LED manufacturers; in February 2013, CREE announced a large white power LED laboratory light efficiency exceeded 276lm/W, again to refresh the record industry. In March this year, CREE announced the expansion of its COB package integrated CXALED array to achieve a single device 10000 lumens light output.

CREE can be described as the highest power products. At the same time, according to Dr. Shao Jiaping, CREE's latest power ceramic packaging products, performance to a new level. And ceramic packaging than plastic packaging LED products to achieve a significant increase in reliability and life.

Dr. Shao Jiaping said, CREE and the silicon carbide substrate ceramic packaging product line based on continuous innovation, continuous optimization, future products will be more normalized in shape, size, appearance will be more normalized in light efficiency and light color quality will continue to lead the development of the industry.

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