Quanliquanwai, who is the best pitcher LED enterprise ""

There is no doubt that the principle of LED lighting is almost the future development of the lighting industry, two technologies in recent years, developed in full swing. But the LED industry over the launch of the homogenization of products, but also let us see the secret behind this lively. These worries may bring a price war in the reign of terror, an invisible revolution in the industry is quietly coming.

Ma said: today is very cruel, more brutal tomorrow, the day after tomorrow is very good, but the vast majority of enterprises are dead tomorrow night. And the end of the dark light of traditional lighting companies, perhaps not in the circle of businesses, as Apple's end of the mobile phone industry, digital camera industry...... In the replacement stage of LED, outside the circle of people inside the circle do things, they often have the advantage of capital and technology, in the original circle, market promotion and sales promotion is the top master, need to be familiar with the lighting industry market, it is already.

Capital mergers and acquisitions and joint ventures is the killer

The future of LED enterprises, there are two types of enterprises will be the competition of the king, is a kind of capital under the guidance of technology driven enterprises, their production is probably even styling products are semi-finished products, cost and technology will be expected to competitive advantage. Another kind of business is "creating" the application of LED downstream enterprises, their competitive advantage is "market differentiation", a deep understanding of light and environment profound insight into human nature, light manufacturing environment based on customized solutions will be their unmatched competitive advantage. The former is a large enterprise, which may even be small and micro enterprises.

LED after the listing of the company or other means of financing, not only conducive to the establishment of a good brand image in the confusion of the market, but also the use of capital means to mergers and acquisitions, strengthen their own, clean up the market. Through the capital advantage, mergers and acquisitions, or the advantages of enterprises to attract capital, is a shortcut. But the choice of good corporate capital is not easy to find; the acquired enterprise is not only the requirement looks beautiful, but be the same outside and inside the enterprise. This enterprise has not only the advantages of products and technology, but also the main channel based on the marketing advantages.

The core category to do deep through there is a way out

The development path of LED enterprises, the home appliance industry and the mobile phone industry may serve as a reference, we can give the industry a general judgment: product era - channel power era - the era of brand strength - integration era - the era of capital. In other words, the growth path of LED enterprises, can be understood as a first step, product driven channel (corporate growth period must have clear market positioning and product positioning, strong product market is open, the second step, the only proper course to take) to enhance the brand channels (not attached to the brand, with strong investment products and channels rich, to consolidate the status of natural industry brand), the third step, to extend the product line brand (product + channel advantages, extending more product line), the fourth step to the integration of capital and brand products. Through the power of capital, do a good job in the integration of system marketing, to provide customers with more value-added services and bring more solutions

LED enterprises into the market, it is not recommended to expand the product line. Product line rich and full, although it can increase the competitive advantage of the system, but for the rapid change in the LED application market, the whole product line is a big disadvantage. Because it means that the product inventory management requirements are higher, the difficulty of increasing the supply cycle, the product price is more appropriate...... Therefore, the management of large and rich product line, so that each category are competitive, in fact, is very difficult.

We found that in the lighting industry competitive enterprises, almost all in a single product category started, such as breakout by the NVC business license, OPPLE is on the kitchen light, FSL relies on energy-saving lamp bracket...... In fact, the future of the LED application market is also the case, the existing LED category competition, relying entirely on existing LED products to replace the original traditional lighting products,

Therefore, according to the current pattern of LED application market is concerned, to find their own market positioning, to confirm their core category, do a deep category to do, to be invincible.