Q3 lighting demand LED flat price competition is still fierce

TrendForce's green energy division LEDinside latest price display, the third quarter backlight applications into the traditional off-season, demand has slowed down, the average price decline of LED backlight 3-8%; and LED lighting application demand flat, but the price competition is intense, the decline in the 6-12%.

The third season LED backlit high inventory, order visibility reduced to 1-2 months, LEDinside Research Assistant Manager Guo Zhihao said that the global mobile device to enter the mature stage, the demand of intelligent mobile phone market growth slowed in the third quarter mobile phone backlight LED prices fell about 5%. LED TV backlight is because the traditional off-season and the World Cup coming to an end, the global TV panel shipments will be revised down 6-8%, influence Chinese brand purchase strength, the use of LED TV backlighting amount into the seasonal adjustment, so down in the third quarter with a 3528 LED TV package price for US$0.24, or 8%, and side light type the use of 7020 TV package LED twin fold to US$0.12, down 8%.

LED lighting, power LED products, such as 5630 specifications, as Korean manufacturers continued to bargain, resulting in very meager profits, almost close to cost, price reduction space is limited; and the high power LED price adjustment space is relatively large, the largest current 800mA specifications price fell the most obvious, quarter or up to 12% as for the part of COB; CREE, CITIZEN, Bridgelux and other manufacturers invariably introduced high density and small size high efficiency (HD) of COB products, good market response, some of these products are also equipped with intelligent platform, combined with wireless intelligent control technology. Guo Zhihao said, with the future of upgrading the performance of various LED products, customer orders and gradually shift to high-efficiency products.

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