Promotional price stimulus in May China LED bubble prices fell 6.5%

According to the display, the global market research firm TrendForce's green energy division LEDinside latest LED lighting retail price survey in May this year, the global LED lighting to replace the 40W retail price of about 0.8% is rising to $11.9; replace the LED bulb 60W showed 0.4% decline in global average price of $15.8. From the regional perspective, the United Kingdom regional price rise is more obvious, the Chinese region as a result of promotional activities in May, replacing the traditional 40W incandescent bulb prices fell significantly LED.

Replace the 40W part, Europe and the United States, the United Kingdom since April showed a 4.6% decline in May showed a sharp rise of 6.1%, the largest increase in the region this month. Most product prices have been raised, some of the larger price increases. Samsung 7.2W, 490lm bulb, the price rose to $10.29, or over 8; OSRAM 7W, 470lm bulb, the price rose over 7 up to 20.6 U.S. dollars; other brands including Auraglow, Philips and other products prices rose to some extent. U.S. regional prices in May showed a slight rise of 1.9%, the majority of product prices remained stable, a small part of the product prices have risen. GE two GE 9W 450lm bulb, prices are rising, or were 7.9% and 17.1%. German regional prices since entering 4Q14, although still maintain a downward trend, but the decline slowed. Nearly three months (March, in April and in May) bulb prices continue to decline, a decline of 6.8%, respectively, 2.1% and 1%. May most of the product prices remained stable, some Asian brands fell significantly, including Panasonic, LGE and Toshiba. In Asia, China in May as part of the business have to take markdowns, prices fell 6.5%, such as OPPLE 5W 450lm bulb, the price fell to $2.86, a decline of more than 4. Japan showed a slight rise in South Korea, Taiwan prices remain stable.

Replace the 60W part of the UK bulb prices since April showed a 6% decline in May prices rose by 3.7%. Most product prices remain stable, small part of the product price fluctuations. Such as the Osram 15W 800lm bulb, prices rose to $10.87, or over 9. In Germany after 3, April prices continued to decline after May, prices slightly rose, rose to 2.2%. Fluctuations in product prices in the region are different, some products rose, there are some products showed a larger decline. Philips 9.5W 806lm, 10W 806lm products, prices declined; LGE 12.8W 810lm products, the price is rising. U.S. regional prices since April fell 2.8%, in May continued to show a decline of 7.1%, the largest decline in the region. Part of the product to take low-cost promotion strategy, the price showed a larger decline. Such as the CREE 13.5W 800lm bulb, 6 pack price from $89.82 to $42.22, a drop of 53%; GE 11W 800lm bulb, the price from $25.19 to $14.99, a drop of 40%; others such as Sylvania, Great Value and other brand products have a certain decline. 60W prices remain stable in asia.

2015, from the upstream industry chain, chips, packaging prices remain stable downward trend, but from the end product, price changes in some areas still depends on the channel. And with the introduction of a variety of safety regulations, especially in Europe and the United States, product safety performance requirements, which is one of the reasons for the slow decline in terminal prices. In addition, the market for the pursuit of intelligent lighting, so that some products increased dimming, color, remote control and other functions, but also led to the overall market price slow down.

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