Product homogeneity serious Foshan LED suffered pains

Within a short period of one or two years, in the spring policy, almost Foshan traditional lighting companies more than 80% to the LED lighting industry, but this "dagankuaishang" is encountered in the current market atrophy.

Reporter recently interviewed Foshan lighting enterprises to understand, due to the current economic downturn in developed countries, foreign orders greatly reduced demand in the domestic market but also because of the impact of macro-control declined. Coupled with the impact of rising labor and raw material costs, most of the days of the LED companies in Foshan is not good. And some of the product innovation ability of the enterprise is to get more orders than in previous years, but worried that workers are not enough, which may indicate the direction of the development of Foshan LED industry.

Business orders are mostly reduced

Whether domestic or external demand, the current situation is not optimistic about the LED companies.

The 4 day of the Hongkong International Autumn lighting show ended on Sunday, which is regarded as the event of Asia's top second lights show in this year's traffic is not too good. Due to the weak economic recovery in the United States, the European Union and the country's debt crisis, foreign consumer demand has declined.

From the United States D G lighting Barry, the sales manager of the company told reporters that he Chinese from procurement related products have a long history, but because of the weak domestic economic growth, American consumption will also shrink, "I am from Chinese market purchase orders to 30% - 50% less than last year. "

The reduction in foreign demand in Foshan, part of the lighting industry in the first three quarters of the performance has been confirmed. FSL is China lighting industry leading enterprises, nearly two years to enter the field of LED, but the scene in Hongkong Lighting Fair staff told reporters, whether traditional or LED lighting field, the company in foreign trade orders this year are declining, but the specific proportion is expected to.

Not only abroad, due to the impact of national macroeconomic regulation and control, especially for the property market regulation, so that the home, decoration, the decline in demand, the domestic market is not satisfactory. Beautiful lighting electrical sales director Han Mo told reporters that the company in the lighting field sales reached more than 600 million last year, this year the scheduled target is doubled, but because of the drop in demand at home and abroad, so far only achieved 800 million yuan, to achieve the original goal of doubling the more difficult.

"From our association to understand the situation, the current situation of Foshan LED enterprises more difficult, although there is no specific statistics, but the majority of enterprises are reflected in reduced orders, many enterprises also therefore caused millions of losses. FSL lighting industry association secretary general Zhang Hua said.

Foshan LED products are nothing new

In fact, the current plight of Foshan LED industry and the rapid development of the past two years have a great relationship. The general manager, President of FSL lighting industry association Cassius Lighting Co. Ltd. Wu Yulin told reporters, before entering the field of enterprise is not much, in recent years due to provincial and municipal levels of government have attached great importance to the LED industry, the introduction of various policies, resulting in many traditional enterprises to make a transition to LED lighting products. According to incomplete estimates, about 8 into the traditional lighting companies have entered the field of LED.

"But these traditional lighting companies on LED market capacity, product characteristics did not do a detailed investigation, homogenization of products produced by the more serious, you are not what characteristics or novelty, while the decline in market demand, competition is very fierce. Zhang Hua said.

The phenomenon of homogenization in Hongkong lighting show is very obvious. It is understood that a total of 32 exhibitors in Foshan, most of which are on display LED products. A lot of products that is a LED chip, the appearance and function of the product design is still the same as the traditional halogen lamps, fluorescent lamps, can not let a person shine. "There is a deep research on the design of lamps, said Li Haifeng, manager of the Department of lighting engineering in Western europe.

The relative foreign exhibitors, Foshan LED enterprises in technology, design, technology gap is more obvious. Lighting exhibition in Hongkong, similar to BJB, CREE, MEGAMEN and other international brands on the exhibition hall has attracted a large number of passenger. CREE company at the show on the display of many LED chips, is one of the few participating companies in the more than 2 thousand, one of the enterprises with chip production technology. Automatic tape machine of Germany BJB company on display can automatically finish the electrical machinery control, can greatly improve the production efficiency of LED related products.

"Chip LED product is a very important part of the enterprise, but FSL did not grasp the core technology, product design and new, hastily launched LED products without much competition, management of natural clunker. Wu Yulin said.