The fan economy drives outdoor LED advertising screens to continue to be popular.
The "fan economy" covers a wide range. In addition to the obvious game ticket revenue, advertising revenue, and products endorsed by sports stars, there are also many direct and indirect derivative business opportunities, such as media broadcast royalties, which allow many manufacturers to win business opportunities and allow many manufacturers to learn from this new "fan economy" marketing method.
Data show that the market size of my country's outdoor advertising industry reached 117.4 billion yuan in 2016, accounting for 18.09% of the 648.9 billion yuan advertising market. As the economy normalizes, various industries enter a new normal of steady growth. In order to pursue greater profits, many companies have an increasing demand for outdoor advertising and strive to obtain greater profits through outdoor advertising. On the other hand, as the "fan economy" is increasingly booming, outdoor LED advertising screens have also become popular. According to data estimates, the size of China's idol market will exceed 100 billion in 2020, of which the revenue brought by fans' emotional consumption will be about 50 billion. Among them, the purchase of outdoor advertising space occupies an important part. Advertising space purchased by fans in response has become the main way for advertisers to obtain profits in recent years.
Outdoor LED display gives full play to its advantages and realizes value
LED display screens can gain a firm foothold in outdoor advertising media and are favored by fans. Its greatest advantage lies in value realization. Outdoor LED advertising screens, with their own advantages of high-definition seamless splicing and beautiful and natural pictures, instantly surpass traditional communication channels. Large-size, dynamic, audio-visual advertising can fully stimulate the audience's senses and effectively convey information to guide consumption. In this marketing era where the audience wins the world, outdoor LED advertising screens can profoundly affect the audience's perception and consumption. In this way, as a carrier of outdoor advertising, the advantages and characteristics of LED display screens are self-evident, and these all point to one focus, which is value realization.
For outdoor advertising media operators, outdoor LED advertising screens are effective and will naturally attract more investors; for advertisers, it is natural to stimulate demand and guide consumption; and for star-chasing fans, putting idol-related videos in representative public areas with large traffic flow not only shows the power of fans, but also plays a role in promoting idols. These are their value realizations. As the fourth generation of emerging media, LED display screens integrate modern high-tech technologies such as environmental protection and energy saving, high-resolution imaging, natural and delicate colors, the ability to display video and text, and wide viewing angles, fully catering to the technical requirements of modern advertising media and people's viewing requirements.
Prosperity in broad market segments in the future
China Media Report pointed out that China's total media expenditure will increase by 7.8% in 2017, reaching 581.39 billion yuan, while outdoor advertising will increase by 8.1%. Combined with the characteristics of outdoor LED advertising screens that are highly tolerant and suitable for outdoor use, there is no doubt that its market share in the outdoor display field will further increase.
Judging from the current market demand for outdoor advertising, the demand in subdivisions has gradually become more prominent. The strong growth momentum of small spacing and its excellent and delicate picture quality have undoubtedly brought new hope to outdoor LED advertising screens; LED transparent screens have successfully entered the mainstream business in the past two years with their sense of technology and fashion. display market, unleashing the charm of transparent displays; LED special-shaped screens have also gained favor with their unconventional shapes and customized models; smart LED displays, as well as LED advertising screens that combine VR/AR and naked-eye 3D, and other more detailed fields have also begun to prosper and will further expand display demand. With such a broad prospect, we should feel fortunate that the market education is more complete but not saturated, and emerging fields have huge potential, giving companies ample room to develop market blue oceans.
With the deepening of my country's market economy, whether it is manufacturing or retailers, advertisers continue to increase advertising expenses to promote their products and shape corporate images. The rapid development of the fan economy has injected new vitality into the advertising market. Compared with other outdoor media, outdoor LED advertising screens have a higher display cost. With its advantages, it exerts greater commercial value in terms of the usefulness of transmitting information and media forms. These provide a broad market space for outdoor LED advertising screen companies. For LED display manufacturers, how to seize market opportunities and obtain greater market share is a question worth exploring.
ANNA