"Price war" to "price competition" LED into a virtuous circle?

LED lighting market gradually from price competition towards cost-effective competition, not only to enhance market development, but also to boost consumer purchasing willingness, the future growth look Qiao, leading LED lighting has become the mainstream of the next wave.

With the improvement of efficiency, LED components can be applied to different product markets, leading the LED industry towards the peak, although the price of LED components to accelerate the decline, but also stimulate the development of lighting applications market.

And trends ITRI Industrial Economics Research Center (IEK) said, LED lighting market penetration with element prices and modular development, expand the size of the market, become the industry leader in LED application.

General lighting and automotive lighting for the two highest growth rate of LED applications, LED lighting in the overall market size of the crown, the LED component to stimulate the continued growth of the output value of the most important driving force. Large and small size backlight application has reached saturation, the future growth is limited.

The Institute estimates that in 2020 the global LED lighting market size of about $79 billion, 2011 to 2016 the compound growth rate of 45%, from 2016 to 2020 to slow growth momentum, LED is the main light source (including the module) market due to the increase in the life of the light source, since 2015 after the market is becoming saturated, the overall size is shrinking, but the LED lighting market to digital or intelligent development, the scale has grown, the market forecast in 2020 amounted to $58 billion 300 million.

Observation of the LED lighting market this year evolution, research institutions LEDinside believes that regional market demand gradually warming the international brands have in the price and product layout to speed up the pace and enhance consumer awareness, reduce regional and local brand spread.

The low price strategy of these leading brands will have a strong role in promoting the market penetration of LED lighting, but also makes local brand competition pressures. Therefore, the virtuous circle is gradually formed, the price competition in the LED lighting market has gradually separated from the sacrifice of product quality to reduce the cost of the vicious stage, into the real price increase.

Facing the international companies to join the price war, operating its own brand of Everlight chairman Ye Yinfu believes that many of the world prices are showing decline trend, including cars, cameras, television and so on, of course, LED lighting products is no exception, the recent international manufacturers to launch a price war (PHILPS 2 price to push new LED lighting), billion light will continue to follow up the price for the LED lighting products prices kill rate will not set a stop loss point, will seize the market with extremely favourable price.

With the LED TV backlight penetration reaching saturation, growth momentum is slowing, LED lighting has become the focus of the spindle manufacturers into the market, the agency forecast to 2020, LED lighting will become the largest market source, this year has entered fast growth stage.