"Price war" is the LED lighting enterprises to maintain the guise of high profits?

According to the LEDinside survey, low-cost LED products appear frequently Chinese LED lighting market, after the launch of FOB zhenminglee for the international market price of $4.39 to replace 40W incandescent lamp LED bulb lamp, more the company threatened to launch 3W LED ball bulb cost $1. Insiders speculate that the current decline in the cost of the existing water level LED products, LED lighting products market retail price is still far from reaching a reasonable position, and the current market is Sheng clamor of the "price war" is also possible under the guise of maintaining profit margins.

LED general lighting market price is high level block, many LED companies do the Raiders market ready, although imminent, but has yet to release.

2012 is the best time to enter the general lighting market. For the following reasons:

A, LED general lighting products in many aspects of technology has been very mature, even if the LED light source has a lot of factors that are not conducive to general lighting, but these two optical can be a good deal;

Two, the Chinese government has introduced a series of macroeconomic measures, so that LED companies have sufficient favorable conditions to conquer the general lighting market;

Three, incandescent from October this year, one by one to withdraw from the Chinese market, will make room for a certain market;

Four, LED lighting market awareness has been greatly improved, it will stimulate the market to further open the corresponding.

LEDinside believes that the market price of LED lighting products to maintain high water levels in the main reason is that the market is not open, resulting in the production costs of enterprises, research and development costs, high cost of sales. The high price of water and hindered the expansion of the market, thus forming a cycle.

Industry insiders believe that, in view of the current low-cost LED lighting products appear frequently, the current is called the price war is likely to be in order to maintain a high profit margins in the guise of enterprises.

However, there is still a penny market rules. LEDinside latest survey shows that the current Japan and South Korea to replace incandescent bulbs with 60W 40W and LED bulb price decline slowed or small rise. The main reason for this phenomenon is that many companies to improve product performance to prevent a sharp decline in prices.