"Price" no bottom line lighting industry "water" how deep?

Reporter visited found a Shili River: crystal lamp lighting city price 150 thousand, said the designers can get two discount, the lamp in a blatantly Lighting City Price twenty thousand; many brands with lamps in different lighting City, several times the price difference, the price almost no bottom line.

Crystal lamp display renderings

Consumers with Ms. Yin designer in Shili River a lighting city a fancy price for the 150 thousand yuan quartz lamps, in the preparation and business talk to lower the price, the designer said, you can get the price of eighty percent off. This let Ms. Yin heart suddenly did not end, the discount is so low, why the price is so high? Is there water? So Ms. Yin went to another city lighting, to her surprise, the same brand of the same light, the price was actually more than 20 thousand, than the previous eighty percent off lower price a few hundred dollars.

So no bottom line price, to allow consumers to receive, edit that really can not do ah!!

So consumers ask: how lighting products price is so messy? The lighting industry "water" how deep? For this, from the reporter found, while the old-fashioned lighting market product confusion, blurred price still exists, while a new generation of lighting stores make snap out "clearly, in the face of different shopping experience, consumers need to decide on what path to follow.

"Cry up wine and sell vinegar" It is often seen. lamp shop

In addition to Ms. Yin encounter situation, in the course of the investigation, "thousand times", "cry up wine and sell vinegar" is the phenomenon of It is often seen. Consumers are reflected in a Shili River Lighting City, brand exhibition hall Oswald gona display is not the brand of the products. Telephone contact with the manufacturer's operating director, the other said that a year ago, the manufacturers will not give the merchant authorized, that is, no longer supply for this dealer.

However, why the hall is not removed, the trademark gona? Manufacturers responsible person said "too far away", in addition to instruct the dealer to take down signs, the store also urge respect ordered into action as soon as possible, as long as the replacement cycle in the process of manufacturers and distributors details of communication the official refused to disclose.

Market style bargain no bottom line consumer needs to change the concept

Ms. Yin's encounter is not uncommon in the city lighting, the counterfeit when lighting stores also exist. To thoroughly carry out actually pretty blatantly house lighting the city general manager Su Hongmei to the "thousand times" said that the lighting industry is profiteering industry, for a long time, lighting market chaos not only allow operators suffered non-standard consequences, also let consumer confidence in the industry is greatly reduced. In the face of commodity prices and the actual transaction price is extremely inconsistent with the situation, many consumers have said that due to their lack of understanding of the market, cut the price of the heart more pragmatic.

Indeed, once the transaction, a measure of the price is reasonable lighting balance, is not the label, but in the consumer's psychological price. They reached a deal, not up to continue the way kuangkan. Businesses frankly, virtual standard price is drilled this loophole. Even if some lamps have been as low as ninety percent off of the sale price, businesses still lucrative. In this regard, Su Hongmei said that the industry has been made before the implementation of the "blatantly", but the first step is really difficult. Merchants do not want to give up the profits, store supervision difficult, and consumers have long developed a habit of bargaining.

With the improvement of living standards, especially high-end large stores in the house is actually pretty this location, "low price" is no longer a primary consideration when consumers choose a product. If the lamps and lanterns of good quality, reasonable price merchants, consumers feel that this price can be accepted, they will no longer bargain, so to some extent, no one condone the behavior of the virtual price. Consumers are more practical, like shopping in the big supermarket. Su Hong said.

Lamp discount is not known to fight counterfeit goods widespread phenomenon

Lighting industry how messy? We found that the visit, discount unknown is just the hint of this deep water ripples, the surge high and sweep forward more meet the eye everywhere. A store brand appear more than the same dealership, under the banner of a brand franchise stores the creative and design collage selling goods brands are fake too, as has been the phenomenon emerge in an endless stream, businesses will be an easy job to do this on the confused consumers into a trap.

However businessmen also complain incessantly. Lamp replacement so fast, count our installation costs, freight, depreciation costs, as well as housing, labor, after-sales and so on, pure profit. A person in charge of the brand told reporters that so many competitors, the price is too high to sell, the price is low to earn less money, imitation and more consumers can not distinguish between true and false, it is difficult to want to base. In this regard, Su Hongmei said that the implementation of a clearly does not mean to make money off the brand road, reasonable quotation system is to gradually achieve the blatantly requirements in, and competition between brands is not just the price, there are many factors to snare the hearts of consumers, therefore, clearly is the basis of lamps the product management, ideas and innovation, is the ultimate goal.