Price broken LED industry fight after sale"

With the gradual implementation of government support measures and support efforts continue to increase, LED lighting industry is from the barbaric growth stage into the price and quality of the game stage. In the days before held a LED lighting products, enterprises docking meeting experts pointed out that the price of LED products is declining at a rate of 20% per year, the focus of the future of the industry competition will shift to the quality of products and services.

Policy leverage leveraging industry expansion

By the Ministry of Finance jointly developed by the national development and Reform Commission, Ministry of science and technology, semiconductor lighting products to promote financial subsidies project in the last week to complete the tender. This is the last year, the mainland released the second round of subsidy project bidding. Said on Friday at the 3E-LED enterprise docking, Jinya electronics products will promote a number of insiders, the government plays a vital role in the promotion of LED products.

In addition to the central government, local government support for the LED industry is also spared no effort. In the Binhai New Area for example, released in 2011 "Binhai New Area to promote the development of new energy industry" put forward some measures, focusing on semiconductor lighting (LED) key equipment and materials and key technology research and development project; support the implementation of LED in the area of campus, LED community, LED Industrial Park, LED traffic green lighting demonstration project, give the maximum of not more than 500 thousand yuan for each project in principle (hereinafter referred to as yuan) discount or subsidies.

LED manufacturing and purchasing companies, the policy has been given subsidies, which will play an important role in reducing product prices. A 24 hour uninterrupted lighting of the industrial workshop, as long as 3 years, saving energy costs can cover the cost of buying LED lighting. Yu Ning, director of Tianjin electric energy technology center, said senior engineer.

According to statistics, thanks to a number of government support this year, LED lighting products market will continue to maintain rapid growth. LED street lamp products, for example, this year, China's LED street light output will grow by more than 6, the output value reached $4 billion 700 million.

Quality and service to enhance competitiveness

"The LED market continues to expand, the price of LED products is decreasing by 20% per year. Yu Ning said that 3 years ago, a LED lamp more than $400, and now the price has hit more than 50 percent off.

According to relevant statistics, by the upstream chip technology and the rapid decline in the impact of the price, the downstream LED lighting products are rapidly increasing cost, LED industry is moving forward in a reasonable and stable direction. Last year, China's LED indoor lighting products production grew 75%, product prices fell by 22% year on year; output value of up to $18 billion 600 million, an increase of 38%.

Data show that benefit from government support with falling prices, Chinese LED indoor lighting output this year will reach 30 billion 600 million yuan, an increase of 64%; in 2015 will reach 99 billion 300 million yuan, the next 4 years interior lighting production scale compound growth rate of more than 50%, reaching 52%.

With the decline of price, the competition of LED industry becomes more and more fierce. In the face of products at the same price, companies began to seek more energy-efficient and more durable lighting products. Once frequented by the lighting market in the low price of LED products brand less and less. "One industry, a few years ago, more and more small and medium-sized enterprises sales of LED lighting products for the heel. Small and medium enterprises do not have the packaging capabilities, their products are 'Save' out, the quality can not be guaranteed, not to mention after-sales service. "

After a few years of training, the development of China's energy-saving products market is becoming rational, with the decline in product prices, customer focus will shift to quality and service areas. Now more and more customers realize that they buy in addition to products and services. Insiders said.

Today, LED lighting companies are also catering to industry trends, product quality improvement and greater efforts in the field of services. In addition to the traditional after-sales service, we can also provide customers with a more targeted overall solution. For some expensive LED products, we can also provide rental services. "Huang said that Lu De.

LED lighting in the price of broken, the majority of enterprises can not afford to go down the stage, is the industry tends to be stable. The patent is not standardized, the homogenization of the phenomenon of the ubiquitous environment, the brand is particularly important. Brand is the most critical factor to establish the trust of enterprises, and the source of trust is the quality of service. LED enterprises to improve the quality of service in the quality, price balance environment, technology and services will be further subdivided, more suitable for the development of the industry, more competitive.