Preparing for the double eleven Carnival look at the electricity supplier LED Road

At present, LED lighting enterprises subject to LED in the lighting of the permeability and price factors, more is through the project (invisible), circulation channel (distribution) channels, electronic business, OEM OEM product sales channels.

Compared with the traditional channels, e-commerce has two characteristics: first, there is no regional restrictions, the audience group wide; two is to shorten the intermediate circulation, to achieve flat management. This does not occupy the traditional channels of emerging LED companies, is undoubtedly an opportunity. Because want to quickly enter the traditional channels, and with large traditional lighting enterprises have been very difficult. The low cost of e-commerce, wide coverage of the characteristics become very attractive. As a result, some of the emerging LED companies are quite interested in e-commerce.

But the relatively new LED companies, large enterprises with traditional channels have not calm. Online sales can not be ignored, so that the major lighting companies to accelerate the layout of e-commerce. Mainly divided into the following ways: first, with the third party e-commerce platform for cooperation, such as Taobao, Alibaba, Jingdong, pat Network, etc., to build their own flagship store B2C. Two is the choice of media home mall. Such as NVC, PHILPS, Lonon in a media Home Furnishing mall opened the shop. Three is not dependent on any platform, the establishment of the official website, the official website of the sale of products. Generally speaking, several kinds of methods are carried out simultaneously, all in one direction, and the share of online sales is more common.

Read the Taobao LED shop can be found selling products are mainly concentrated in the LED lamp, according to Tongfang lighting division deputy general manager Liu Tong introduced in early 2011, they can reach more than 10 thousand in the performance of Jingdong mall and taobao.com LED lamp sales, accounting for about 15% of its total sales. This shows that Taobao, Jingdong and other three party e-commerce will become one of the important retail channels LED lighting companies.

LED lamps are selling electricity supplier platform for two reasons: at this stage of ordinary consumers in department stores or hardware stores and other traditional channels is also difficult to buy high-quality LED lights. At present, more than 95% of the traditional lighting channels and not using a large area of sales of LED lighting products, only a small number of large supermarkets such as WAL-MART, a few brands of small models LED bulbs in the sale. Therefore, those who have a good understanding of LED lighting ordinary consumers can only turn to the Internet to find products, which also led to the current LED lamps popular online sales. Secondly, online shopping can reduce the purchase price of goods to end users, compared with traditional channels can reduce 15-30%. At the same time online sales channels in addition to the sales channels of goods, or a brand promotion and product promotion channels, many companies are very willing to accept this sales model.

Marriage electricity supplier, LED lighting companies to achieve online procurement, investment, brand promotion, distribution and other means of coexistence of a variety of channels, e-commerce has opened up a new field. Insiders believe that the future of e-commerce "three-dimensional marketing" is likely to meet as equals of traditional channels, this is the direction of development.