Positive energy After 80 guy two years to sell LED lamp earn 200 million

According to the Southern Metropolis Daily reported that the e-commerce industry has always been a sunrise feeling. But in this business can really make money is not easy to succeed. For 80 percent of the rural guy Liang Ronghua is also true. Especially when the industry has matured and the competition is fierce and brutal. However, he can be used as the electricity supplier industry is still struggling to make small partners inspirational example. It took him only 200 million years to break through 0. Last year, the 11 double the same day, the product lighting sales reached $about 6000000. This year, his goal is 30 million, annual sales of $240 million.

Goods shipped after a good packaging

Rong Hua Liang

Self created brand transition from B B2B 2C

2008 years ago, Liang Ronghua is also doing business in the LED lights through the network, but then the sales model is online B2B. At that time it was just a bonus period, it can be said that the rapid development of B2B. In 2010, Liang Ronghua was the online B2B sales model began to decline, B2C growing prosperity, with 80 sensitive, Liang Ronghua decided to give up the factory in Zhongshan, the creation of a new brand, to make a transition to the B2C business, the products are sold directly to consumers. In 2013, he invested about 1000000 to create the "one product" lighting brand. At first his team had only 6 people to handle all the business. "It's really hard. Liang Ronghua said. Want to be in the tens of thousands of online mall to create a brand recognition by consumers, is not an easy thing, but to be willing to spend a lot of publicity on the train, the other two major weapon of Liang Ronghua is to make the explosion and the first two years of service replacement.

According to the big data to create a bomb at a loss

First of all to do a good job positioning, what kind of product sales, pricing, service and so on, Taobao's data cube is to provide him with a vane. According to some big data analysis, to determine the style of the product, price, make the appropriate network products. Liang Ronghua explained that the company will select a number of goods out of the explosion to create. Be sure to create a burst, at least to the top four. Liang Ronghua admitted that 90% of consumers in Tmall search will only look at the front page or the top few products, and the explosion is the best advertising shop. In order to create a burst of money, Liang Ronghua is pretty fight. There is a price of 9.9 yuan in its shop LED, package, in fact, its cost price is more than the price of more than 2 times, almost $20. In order to burst the money, the company every month to tens of thousands of losses, but the explosion in the ranks of Tmall sales ranked first, but also to the store has brought a huge flow and associated sales. And he made the three burst, ceiling lamp, lamp, chandelier sales reached 60 million, respectively, 18 million and about 10000000. There are homes have got it. He said, due to the explosion of the flow and sales accounted for more than 60% of the store.

The implementation of the entity shop can not promise two years"

In addition, after-sales service is the key to winning Liang Ronghua think. Quality recognition is critical, in addition to selling products, you have to be responsible for the consumer, to give them the promise of protection. "Liang Ronghua said, in order to dispel the concerns of consumers online shopping, highlights the advantages of network sale, he pioneered the" replacement "for two years in the industry, quality problems within 2 years, the shop responsible for new customers, in addition to choose to return, take the freight shops. Offline store can not do. To this end, the store also received a 20% repurchase rate. Store tonality is also one of the reasons to attract consumers to buy back. "The customer service in our shop is called some very interesting names. "Liang Ronghua joked, customer name from almost all of Jin Yong's novels. "There is the princess, one named Mei Chaofeng, one named Huang Rong, the Helen of Troy. When the guests come again, and customer service chat, but also increased the viscosity of customers. "

"Strong supply chain support also contributed, he admitted that initially had closed shop embarrassment. "At that time, have their own factories, once sold out of stock. After the sale of a month has not shipped. To this end, in April last year, Liang Ronghua built the factory, he has achieved the goal of zero inventory.

Copy the electricity supplier model and traditional dealer cooperation

For many electricity providers have taken the line to experience the store mode, Liang Ronghua said it is currently negotiating with the traditional lighting dealers O 2O cooperation system. Traditional lighting dealers often face pressure to squeeze cargo cargo, but also to deal with the impact of electricity providers, many have the idea of transformation, but suffer from no resources and capacity. Liang Ronghua analysis theory. "We're going to help them set up a shop, copy our model to them, and they're giving us back in the store to display some of our products. Liang Ronghua said that Foshan has a number of dealers in the brewing cooperation. This can achieve a win-win situation, once successful, this model can be copied quickly, 100 are not a problem. "

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