Plant lighting cake although large points difficult to eat

A white collar worker came home from work, lit a lamp in the window, and the light shone on the pot. The secret lies not in the water, but in the lamp in the window.

In July 2012, at the 2012 Japan facility horticulture and plant exhibition, the exhibitors launched a LED lighting module for multi tier greenhouse cultivation and plant plants. For a time, LED plant lighting industry has become a focus of attention.

At present, plant lighting is mainly used in agricultural breeding, including plant production, aquaculture, microalgae cultivation, edible fungi production, etc.. In addition to agricultural breeding, in fact, the current ornamental plants LED lighting is gradually entering the market. According to the Shenzhen West German Power Technology Co., Ltd. (hereinafter referred to as West Germany power) chairman Yang Deli forecast, the next few years, the domestic breeding lighting LED alternative market size will reach 30 billion yuan.

In spite of such a good market prospect, it will take a long time to come true.

At present, the field of plant lighting applications are more commercial, plants into the home and decoration field, at least 5 years. Yang Deli said that the current domestic LED plant lighting there are a variety of factors.

Statistics show that in 2011 China's LED plant lighting output value of about 300 million yuan, of which more than 90% of exports. LED plant lighting factory is currently in the Chinese market is still in the cognitive and running in period, and the next two to three years will be the rapid rise of LED plant lighting market.

New entrants have low probability of success

In 2010 the State Council issued a document on the "CPC Central Committee and the State Council on increase the intensity of urban and rural development and further consolidate the foundation for agricultural and rural development certain opinions", which clearly, to actively support the transformation of agricultural development mode, improving agricultural science and technology innovation and promotion ability. This paper is also a major document by the Institute of agricultural research interpreted as China's LED plant lighting industry development policy guide. Many companies targeting this market.

Statistics, as of the end of June 2012, the domestic LED lighting companies have a number of plants of a certain size of about 40. As early as 2009, when only two or three companies engaged in LED plant lighting. China is the world's fourth largest plant plant, the future prospects of LED plant lighting considerable. An industry source said, or based on the optimistic judgment of the future market situation, from the beginning of 2009, the number of domestic enterprises engaged in LED plant lighting increased year by year.

These new entrants, only to see the LED plant lighting high margin of representation. In Yang Deli view, although the current gross margin of LED plant lighting more than 100%, but not many successful cases. "The success rate is only one digit. "

The reason is that the current domestic plant lighting market is the business model and agricultural cooperative development based on the scientific research institutes to find some professional LED plant lighting company, everyone together some of the standard for product development.

If you do not have certain channels and resources, it is difficult for new entrants to participate in market competition. LED plant lighting involves multidisciplinary fields, including semiconductors, spectroscopy, biology, etc., and these areas are completely different industries, LED lighting companies must be lacking. Yang Deli said, LED Lighting Companies in order to successfully enter the field of plant lighting, at least three to five years of accumulation.

In fact, in the overseas market, many foreign LED manufacturers have long been in the layout of agricultural lighting, market competition is also quietly. On the one hand, with the development of LED technology, the governments of various countries have applied LED lighting as an important development direction. On the other hand, as a representative of some of the scarce resources of the country's strong support for the plant lighting industry, but also to promote the rapid development of the local market.

With the improvement of environmental protection requirements, the progress of technology, the decline in prices, plant lighting market will soon usher in a new round of growth. "Taiwan plant lighting, general manager of the company on behalf of the company's tour even Tim Tim forecast next year, there will be an outbreak of plant lighting market.

For example, for example, in 2011 the company's plant lighting plant revenue is 100 million NT dollars, while the first half of this year, the company received a foreign government orders nearest NT $100 million.

Low input output

Domestic output value of 300 million yuan compared to hundreds of billions of ordinary lighting output value, a lot of people in the industry to see the big house to describe. You even said that the main reason for the low penetration of the domestic plant lighting market, for domestic enterprises, plant lighting is a new market.

At present, the domestic LED lamp sales market are mainly concentrated in Japan, South Korea, China and the United States, Europe and other countries and regions engaged in agricultural personnel less.

It is understood that plant lighting is mainly used in plant plants, plant landscape and breeding lighting three areas. At present, plant lighting is the most important plant market. This market is relatively mature, mainly by the LED alternative product pull. Yang Deli said that in Shenzhen, for example, the 5 plant plants can supply the daily amount of vegetables and fruits in Shenzhen.

The breeding potential of the lighting market is huge, but the market has not been developed. "Breeding lighting is mainly used LED fluorescent tubes, but the biggest difficulty is the promotion of cognitive change. Yang Deli said.

"High cost of plant lighting, sales of small, usually some larger enterprises to do some