"Pirates of the patent" rampant copy no one told the cattle?

Recently the "16 Zhongshan Lighting Factory accused of infringement", "patent" Pirates robbed enterprise discovered the lighting industry, many enterprises have caught, behind it highlights the status quo of industry protection of intellectual property rights is absent. "The patent pirate" cunning, weak awareness of intellectual property protection, leading many companies face robbery acts dazed, and finally become the victims.

At present, many lighting companies even within the industry leader, often because of "plagiarism" laughed at, and even some ridiculous nonsense, such as: "copy, copy, copy the successful well not accused is regressed, plagiarism is the mother of innovation", "a copy of their people on. Copy of foreigner"...... This is the current social phenomenon. This enterprise does not recognize the importance of intellectual property rights, but simply focus on immediate interests, in an attempt to simply rely on patterns, channels are closely related.

For enterprises, the price and marketing channels and other means of competition in the leeward is not fatal, but once caught in the patent litigation is a survival crisis. Industry veteran said that many domestic lighting enterprises through price war, the concept of war, marketing channels and other marketing tactics to seize the market, only to pay more attention to the cost, price and other aspects. A new design of the lamp launch, not a few days, all kinds of imitation version is everywhere. There is a lack of attention to the issues such as the long term, the foundation of the patent, and the lack of careful and effective strategic deployment.

The cruel reality may have felt exhausted, can be a powerful desire to make most of us can't Boyi and shuqi. Zhongshan Qilang Lighting Factory Co. Ltd. research and development director Cao Xueshan said that good design is not easily won, only better respect and protection of intellectual property rights, in order to allow manufacturers and businesses to protect the legitimate rights and interests of. There is no infringement, you do not need rights, rights is just a means and not the purpose, hope that the rights and industry norms can promote the healthy development of the market, so that good design and products continue to emerge.

Recently, Zhongshan proposed to promote lighting and other industries from manufacturing to wisdom and even create change, from selling products to sell creative change. However, in LED applications, the current shortage is the most developed technology, optical design, electronic structure, talent, lighting design talents and innovative talents (including technology innovation and business model innovation), "talent shortage" hinders the healthy development of enterprises lamps. Changsha Daming Photoelectric Technology Co., Ltd. chairman Yi Yongchen pointed out that corporate culture and management model is the key to retain talent, especially the stability of the core talent directly to the stability of the grassroots staff. Do not solve the problem of shortage of talent, industrial development and then, the industrial chain and then complete, but only in the periphery.

From the point of view of the history of the development of the lighting industry, lighting industry as a composite building, home appliances, Home Furnishing, financial source of art as a whole, to the rapid development of research and development is still needed at top speed. In this regard, Cao Xueshan on the protection of intellectual property rights share three experience: as the new design drawings, get timestamp through to the postal way, and sent back to the company headquarters and foreign subsidiaries are preserved, in order to obtain global copyright. To focus on products, through the Zhongshan Ancient Town chamber of Commerce to deal with China's copyright certificate, to strengthen the protection of the two accelerate the application of intellectual property protection. For example: through the China Zhongshan (lighting) intellectual property rights center to carry out rapid patent management, authorization, three can be set up at home and abroad for the record, strengthen self-protection. For the establishment of the brand image of the lighting business, it should continue to improve the technology, do more design innovation, to bring forth new ideas, good products to impress consumers.

For more information about LED, please click on China LED network or pay attention to WeChat public account (cnledw2013).