Philippines market huge business opportunities lighting enterprises have access"

Near Philippines, China, in the overall environment oriented, because the regional population is very high, with the focus on the development of national construction and brought attention to the quality of life, the air pollution, electricity, high voltage instability, prone to flooding, inadequate infrastructure, environmental health issues caused by life needs to be improved the attention of the government and the national. In recent years, with the continued growth of national income in Philippines, the middle class is also increasing year by year, the impact of market demand for consumer products to enhance the quality of the end.

In the industrial chain for Philippines, due to various environmental factors, resulting in the lack of a complete industrial chain, the lifeblood of the economy by Chinese master, especially the local consortium set retail holding almost all product sales channels, the channel is very high barriers to entry. In addition, the market also has many unspoken rule, such as marketing channel (retail business) depend on good local political and business relations, in sustainability considerations, the majority of foreign manufacturers are taking in the strategy to enter the market. It is worth noting that, at present, the local overseas Chinese Committee began to promote internet marketing (a virtual channel), the network technology is increasingly developed in modern society, its future development and the potential for more attention. Statistics from the Philippines lighting industry import value can be found in the past 3 years, Philippines lighting market demand is booming.

The market for the industry in Taiwan, in the geographical environment with transportation, warehousing, instant collection market information and other advantages, if the effective use of market information, grasp as huge business opportunities.

Progressive tariff to allow electricity demand greatly increased

In Philippines, a variety of livelihood issues, "power supply" and "electricity" is the most concerned about the issue of the people.

Philippines due to energy shortages make the domestic electricity prices remain high, coupled with the national average number of households up to 4 to 6, the greater the number of people that the greater the demand for electricity. Metro Manila average household consumption number nearly 400 degrees, the average electricity price of nearly NT $8 yuan (NT, the same below, equivalent to approximately RMB 1.61 yuan); if the power is over 500 degrees, then adopt progressive pricing mode, the average electricity price of NT $8.5 yuan (equivalent to RMB about 1.71 yuan). Household population, coupled with the cumulative pricing strategy, so that the Philippine electricity demand growth, business opportunities unlimited.

In addition, the government of Philippines with "to enforce the Kyoto Protocol, formulate policies to promote the commercial lighting stores were replaced by LED lighting, the store has almost replaced; the people of Philippines, not only with the national energy saving policy implementation, but the actual reduction in the cost of living, so every day long time use of the light, has been the introduction of international well-known brands of LED products, from now on, LED lighting equipment promotion in Philippines market has become the inevitable trend of use. If the day after the Philippines government for trend in Europe and the United States announced a ban on the use of incandescent lamp, incandescent lamp, currently up to 40% rate must withdraw from the market, the relative LED lighting market demand is greatly improved.

Philippines lighting industry hundred contend

At present, the lighting market in Philippines, Firefly Electric & Lighting Co, Akari Lighting & Technology Corp, General Electric Philippines Inc Philips Lighting, Philippines Inc and Yatai International Corp five companies with high market share. Where Yatai is the Chinese, manufacturers, but the Omni brand management of Philippines market, pay 29% higher market share report, pose a threat to Japan after the Taiwan market.

In addition, Philippines is deeply influenced by western culture, the western brands of high degree of acceptance, so GE and Philips is the brand advantage of the lighting market in Philippines, as Firefly and Akari is the host country has advantage and price competitiveness, China, background Yatai Omni flagship brand, in addition to a well-known foreign brands more price competitive, and more products than in brand penetration.

To enter Philippines with agents or factories

Philippines, lighting lighting retail channels in the main store, with furniture and hardware store in the form of the most common, occupies 53%, in addition, occupy 27.4% through retail stores in the appliance class, and the remaining approximately 20% for the hypermarket, supermarket stores and traditional retail channels etc..

At present, foreign brands to enter the Philippines market, mostly through two ways, one is to help the product into the market by the agent, and the other is to set up factories in the local, in order to achieve the goal of sustainable land management strategy.

The characteristics of various channels are analyzed as follows:

Store: in the store more than the United States to imitate the well-known home appliance stores in the form of Ace Hardware, SM Homeworld and Handyman, and other well-known local retail chain in Philippines have the national point of. One of the Ace Hardware is an internationally renowned industry, to create a professional brand of foreign well-known brand image, SM Homeworld and Handyman is the local consortium opened, shaping the image of the market parity store.

Super department stores, hypermarkets: increase with the income and life is becoming more and more busy, change the part of the family life style, tendency in the family day to the supermarket shopping, but limited to the super store display space, can only display a particular category, for consumers with less choice, the store is off layer limited. Local well-known super department stores are: SM Super/Hyper Market, SM Department Store