Penetration is still not ideal in the township of LED era can not be ignored

Jiangsu

Fengzhen LED penetration is accelerating

Fengzhen, a small town located in central Jiangsu Province, is the 58 largest city in Xinghua in 2013. Xinghua city is located in the north wing of the Yangtze River Delta, the birth of the China four masterpiece of "Water Margin" author Shi Naian, "Yangzhou eight strange" first Zheng Banqiao, the name "Xinghua" is named by Fan Zhongyan to Renxian County, the prosperity of "Enlightenment". Fengzhen is one of the villages under its jurisdiction.

In recent years, Fengzhen in the characteristics of the industry, "crab breeding industry," driven by the formation of a considerable impact on the country's crab market, the township economy has been rapid development, stimulating the construction of small towns boom. For a time the emergence of an Fengzhen lighting stores more than a dozen, involving brand OPPLE, NVC, Mitsuo Aurora, PHILPS, green, as the Buddha, Baodi etc.. Benefit from the town of convenient logistics, Ningjingyan highway, Ning salt highway passing through, and the distance of Changzhou zouqu less than two hours, some small brands most direct purchase from Changzhou market.

At present, the local home lighting with high pressure LED white crystal lamp is the most popular, Huang Shuijing favored more than 1.2 meters large specifications. Local consumers will choose more than 50% ceiling lamps, LED lighting, the relatively high price of the NVC LED accounted for more than 30%. Taking photos, LED downlight, LED ceiling lamp has replaced the traditional commercial lighting products, one of the most popular LED lamp. Reporter learned, home decoration, household use forty or fifty downlight was not in the minority. Light source, as the market can take the amount of the town's products, at this stage is still far ahead of the traditional energy-saving lamp, LED bulb, LED lamp can not match. Currently, LED lighting share is less than 10%.

In the town north of the new Camry ONKYO vibration lighting gate, piled up a lot of waiting to send the goods to install. The business area of 80 square meters, operating the NVC store, is the town's largest lighting stores, is also the only store. Boss Peng Fuming told reporters, in 1997 2006 officially began distributing the lamps, the distribution of NVC, the current annual sales of more than one million yuan. When talking about the brand and channel, Peng boss said that NVC has a good reputation in the local consumers, their every year several trips to Jiangsu NVC operations center is located in Taizhou City, 7000 square meters of exhibition shop to buy new.

Peng boss Frank introduced to 2013, although the rigid demand for the release of space on the rise, but compared with the previous year, sales saw a decline of about 1/3, mainly because of the best-selling product gaps, such as Schneider switch with higher price two products at the end of late to the market, in addition to some of the best-selling lighting products are often out of stock price; high brand products on the other hand, as the Soviet Union in the township market, local people can accept the psychological price is low, while brands such as prices fall in 2013 although NVC, but now the price of LED products is still at a high level. In this regard, businesses are looking forward to continue to adjust the price.

Ring lighting products market is still the mainstream of traditional County

Jiangsu province Yancheng City Xiangshui lighting shop, two large shops are operating in the era of Home Furnishing square, mainly engaged in NVC and OPPLE lighting.

OPPLE lighting stores operating area of 600 square meters, and the shop only operating OPPLE store products with lanterns, ceiling lamps, lighting products and lighting products have sales, mainly to energy-saving lamps. According to the store clerk introduction, due to the high price of LED lighting products, coupled with consumer awareness of LED products is not deep enough, therefore, market acceptance and acceptance is not very high.

NVC Xiangshui general agent Wang Xiang another business for NVC lighting all media recognition is very high. He said that the local lighting market to accept information is now increasingly dependent on micro-blog, WeChat and other new media.

NVC lighting business Xiangshui general agent Wang Xiang was the largest in Xiangshui County, he mainly engaged in NVC, LED billion light lighting, Schneider lighting, enterprise lighting, FSL, etc. in addition, Langshi lighting, the shop also sells a variety of lanterns. He operates a shop area of about 2000 square meters, in 2013 sales of about $6 million.

Wang, stage lighting market competition more and more fierce, the business has become more and more difficult, at present, he operated a shop of LED products accounted for about 30%, and commercial lighting, but the LED lighting products will increase investment. Wang admitted that the current Xiangshui lighting products or traditional lighting products, in addition, even in the county, there are still quite a large number of incandescent lamps in the sale and use of.

In the face of the traditional lighting to LED lighting transformation, Wang said, actively preparing for". At the same time, he also said LED lighting to replace the traditional lighting speed will be faster, the prospects for the future development of a few years LED lighting is immeasurable, he hopes to lighting all the media industry service platform to choose partners, in the fierce competition to seize more and better opportunities to achieve breakthroughs in the development of the.

Guangxi

The small town is a large market in Du'an County

Du'an Yao Autonomous County is located in the central west of Guangxi, east of Yizhou city and Laibin City Xincheng County, West County, Mashan County, south of Nanning City, north of Jinchengjiang district. Duan recently in "traffic hub integration" as the starting point for the development of the city.