Pay attention to the ecological circle and localization of new business model PHILPS

China Times news, if, in today, you think the role of a light bulb just lighting, then you OUT.

In 1879, Edison invented the first tungsten filament bulbs, human society opened the lighting era. The appearance of fluorescent tube made the later "energy-saving lamps". Entered in twenty-first Century, LED lights become the protagonist on the stage lighting.

Because of the emergence of the LED lamp and its increasingly perfect application, make the smart home and lighting contact, and give more applications and possible.

As a leading enterprise in the field of PHILPS Chinese lighting lighting, what foresight and vision for the future development of the industry, interviews with PHILPS lighting CEO Hong Anli and PHILPS lighting PHILPS lighting China president and chief Innovation Officer Qiu Ronghong, can find the answer and enlightenment.

New business model

Due to the breakthrough of LED technology, the whole lighting can be digitized and interconnected.

"When we enter the digital time, LED lighting can become intelligent interconnection, a new performance will bring profits and new business models, so that we can launch the products and systems of these services more. "Hong Anli said.

The development of LED lighting has brought about changes in the business model, but also to the smart home applications and provide a wealth of possible.

The concept of smart home was first proposed 16 years ago in the United States, with the development of Internet technology, the Internet and the ecological environment, these applications become more specific. Regardless of "smart home" in where, lighting is an important part of.

A few years ago, we predicted that by 2015, 45%-50%'s business will be from LED lighting. By the end of 2014, LED lighting accounted for 37% of the proportion of our business, so from this point of view, it is very consistent with our original forecast. "Hong Anli said.

The new business model is actually a number of light sources, lighting and control part, through the combination of software and network together, bringing more innovation may.

"We are not only focusing on lighting, also focus on the development of Internet and software, LED source, control system and network connection together, systematic lighting solutions can bring greater added value. Hung said.

LED lighting can be applied to the living scene. In the family, you will have a lot of color changing LED bulbs, LED lights, lamps and other lighting equipment, the control system and network integration, you can achieve interoperability of all lighting equipment. For example, the lamp set specific color, with the weather forecast on the Internet link, if the air pollution is very serious, the light will turn red, if the weather is good, a pleasant green lantern, this change is inexhaustible.

In the city lighting, with the Internet all the street lights are linked together, through the lighting control management system, can achieve the purpose of energy saving, saving 80% of energy than traditional street lighting solutions. In addition, the intelligent street lamp management system can bring a lot of benefits, including reducing the city's crime rate, improve the visibility of the city, and reduce the possibility of accidents. Intelligent urban landscape lighting, but also beautify the city, so that the city's personality, more distinctive features.

In the PHILPS Ethernet smart Internet office lighting scheme, the lamp is no longer a wire to the power supply, but to use the network cable network, through one line can realize the power supply and the function of networking, remote control, and from each light point acquiring all kinds of data, provide valuable information for building the management, improve the use of lighting and energy consumption.

When it comes to business model, Qiu Ronghong explained: "the original business model, our customers just bought a product, buy a light bulb just get a lighting function, now the Internet, this system can provide not only a light function, more important is to create a lot of new application. As the mobile phone, mobile phone before the single function, then become able to watch movies, you can download a lot of things, not just to buy a mobile phone, you buy a mobile phone to enjoy its application, not just for the phone, this is a revolutionary change. "

Attach importance to ecological circle and localization

Ecological system and the platform is the problem we are very concerned about, PHILPS's strategy is based on lighting, providing a full range of lighting as the core experience. On the platform of development, we have adopted an open platform strategy, including in software development and application of standards are very open, our software can be shared with other software, to achieve a interconnection and mutual dialogue, this is our strategy, pay attention to the development of comprehensive experience in strategy as the core, while keeping up with various ecological partners in the development of the open method. "Hong Anli said.

PHILPS Hue is a very good application based on open platform. Currently, around third square PHILPS APP has created a number of Hue.

"PHILPS open source code API goal is to encourage third party software developers work closely with PHILPS APP, users use their software, easily downloaded from the Internet whenever and wherever possible, so as to realize the interconnection and PHILPS Hue products, which are open