Panasonic SONY teamed up to set up a new company JOLED weak alliance?

SONY and Matsushita OLED will display the research and development department and Japan Industrial Innovation Agency (INCJ) the new company funded the establishment of the JOLED integrated news release, Twitter users said "put together a group of weak and how? ".

It is not unreasonable to think so. Because the OLED display, although the performance is excellent, but due to lower yield and other reasons, is now only used in some small and medium-sized products. With the development of the times, the display performance of liquid crystal display (LCD) has been continuously improved, and the technical advantages of organic EL display are gradually disappearing. May 2014 reported that Samsung Electronics, SONY and Panasonic will withdraw from the OLED TV business. In the field of business competitors have to give up, weak alliance, there is no way to win.

Abandon the TV business

However, INCJ is considered a winner. INCJ executive director, general manager and JOLED to set up the person in charge Taniyama Koichiro said, with SONY, Panasonic technical staff and other stakeholders to discuss, we found a viable strategy".

There are roughly 2 feasible strategies. One is to lock the target in the OLED display LCD display more advantages. Another advantage is the use of manufacturing processes, pull the distance with the OLED display companies.

The goal is to specifically target the development of tablet PCs, laptops, digital signage and other fields. In the field, by virtue of the advantages of the OLED display - lightweight to win.

For SONY and Panasonic has been adhering to the purpose of the TV, the valley said, is not considered". This is because the low price competition has reached the limits of the TV, LCD TV, even more difficult to raise profits.

Lightweight with high added value

OLED panel has the advantage of light weight, because there is no need for LCD panel backlight. Valley Hill said, compared with the LCD panel, OLED 10 inch panel light 130g, 13 inch panel light 220g".

The ability to make full use of its lightweight advantage is tablet PCs and laptops. In fact, in these applications, lightweight has become a high value-added. "It takes a lot of cost to use a carbon fiber or a hard disk device to reduce weight," says Mr gu".

However, this is not only recognized INCJ. South Korean manufacturers have begun to put on the market as a selling point to the light of the tablet PC products. For example, Samsung Electronics launched in Japan in August 2014 with 8.4 inches and 10.5 inches OLED panel GALAXY Tab S". LG electronics in the fall of 2013 launched a heavy 7.12g 5.98 inch flexible OLED panel tablet phone (Phablet).

New technology is no one can be enemies"

INCJ said, JOLED in the competition with other OLED display panel manufacturers have a strong weapon, that is, Panasonic developed the use of printing technology to manufacture OLED layer. Valley Hill said, the high level of technology beyond imagination, only the last step away from mass production. Production equipment has also been developed by Panasonic, no outflow. This will be a big advantage".

Valley Hill said that the use of this method of printing material is 2 to 3 times the evaporation method. And without the vacuum device, the import cost of the manufacturing equipment is also low. "Korean manufacturers use smaller production lines to produce OLED panels, and the use of evaporation method, the efficiency is very low. This state will not be our competitor".

However, the current issue of printing is difficult to achieve much higher than the 400ppi of ultra fine. In this regard, just about of the fineness of the 4K resolution of 12 to 13 inches Tablet PC is the best target.

Panasonic developed this technology was originally intended for large size TVs, but before the technology is about to shape, OLED TV this way has been sealed dead. "By using this new technology for good use, JOLED has a good chance of winning," he said. "

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