PHILPS smart bulbs are concerned about the potential of intelligent LED field

Recently, the media reported competing PHILPS launched intelligent LED system, the relevant information transferred to the customer's smart phone, designed to help customers find the purchase of goods needed. Through the integration of Bluetooth communications to LED lamps, PHILPS's smart bulb concept of concern. This shows that the smart bulb can not only be used in lighting and play a role in the environment, but also to find its commercial application.

Insiders pointed out that PHILPS's action is a challenge to Apple iBeacon "campaign", while the popular LED communication systems, LED lighting devices also suggests businesses have larger plasticity, the company said in the earnings release date of the new season, in the future the company will develop LED commercial business areas, particularly targeting commercial lighting indoor positioning wisdom, have attracted industry attention.

LED communication system

Just released 2013 earnings in the fourth quarter, PHILPS 2013 sales of 23 billion 329 million euros, net profit amounted to 1 billion 172 million euros, reversing the 2012 loss of 30 million euros a situation in the fourth quarter of last year sales of 6 billion 799 million euros, unchanged from the same period last year, net profit of 412 million euros. It is worth mentioning that the PHILPS LED lighting business unit revenue rose 48%, company executives said that the future will develop LED commercial business, the development of the visible light communication technology has taken the first step in expanding the company's commercial business.

In fact, the innovation of this technology is that LED lighting as a tracking network, can whenever and wherever possible through the visible light communication principle, to achieve real-time communication between mobile phone and smart shops, allowing businesses to accurately informed customer location. As long as consumers have a good application in advance, open push function, you can enjoy a series of intelligent services in the shopping process. At the same time, for businesses, this is a gospel: through this application, you can integrate the positioning service supermarket lighting system to help businesses ready to provide all kinds of information for the customer, it also saved the extra cost for other supporting infrastructure construction businesses.

For PHILPS' smart bulb "concept, insiders said that the concept of future marketing application space is very large, when customers go to a nearby shelf, the light shelf at the top of the customer will stand position feedback to the intelligent mobile phone, and soon formed within a shopping application route, leading to the customer on the same day to buy different shelf related products, and suggest how products at a discount, so as to improve the efficiency of the customer's shopping.

Media reports said last December, the United States has deployed 254 Apple retail stores use iBeacon technology, this technology is to facilitate the integration of the apple store shopping and set the current user, to provide users with notification about the product, and other information activities. It is reported that, at present, the Fifth Avenue in New York, Apple's flagship store, Apple has set up more than and 20 iBeacon transceiver.

With Apple's iBeacon technology relies on mobile phone shops and a short distance between the Bluetooth connection is different, PHILPS and through the use of the technology of LED visible light communication technology, imperceptible to the human eye through the LED flashes quickly, achieve one-way transmission of information.

Positive LED segment market

In the United States NASDAQ listed A Morimi semiconductor recently said it expects in the next 1-5 years, the integration of sensors, detection, communication and control of intelligent LED lighting business will show significant growth trend.

Insiders pointed out that, in the LED market, there are many worthy of exploration in the field, such as automotive lighting, lighting, medical lighting and other agricultural greenhouse, and the true and accurate business positioning, also need to close to the industry application is feasible. LEDinside pointed out that with lighting leading global lighting manufacturer OSRAM for its Black Flat series to create new sights, LED lamp market, while the German Martin company also has to seize the LED medical lighting market etc..

United States science and technology media Digital trends 18 points out, more and more high-tech developers trying to help businesses and consumers to establish communication, to provide technical solutions to effectively contribute to the positive interaction with consumers for retailers.

UBS 18 released the latest report pointed out that the future is expected to focus overseas technology companies from the "consumer end products" -- intelligent mobile phone, Mobile Games, new energy vehicles gradually to the business end products spread - IT services, mobile infrastructure and so on, in fact, technology stocks is one of the most promising sector UBS American strategy team. Industry analysts said that PHILPS's "intelligent lighting" is and high-tech combination of the best one of the cases, and also appears again in LED lighting industry itself has the elasticity, commercial value should not be overlooked in the future.