PHILPS price detonated LED market penetration of major brands to follow up

PHILPS in the North American market resorted to LED lighting LED Lighting Limited promotions, special offer new replace 60 watt incandescent lamp, 2 $4.97, 3 months later, the 1 price of only $5, has been lower than the energy saving light bulbs and gold cross, crystal electric, PHILPS is the leading brand promotion program will attract major follow up the third season of LED lighting brand, is expected to burst amount.

According to foreign reports, PHILPS to celebrate Earth Day, in the North American market to limit special offer 2 LED bulb, less than $5, "Philips LED A19 limited promotional" can replace 60 watt incandescent lamp, the output brightness of 800 lumens, 8.5 watt bulb, long service life of 10 years.

Compared with 2012, to replace the 60 watt incandescent lamp LED lamp has been cut, but $5 is also recognized as the sweet spot, into the $5 era, will detonate the domestic market penetration, is expected to accelerate the recovery of the construction cost of manufacturers.

Taiwan LED factory said that the lighting promotion period from the beginning of May, after 3 months, the price will be 1 5 dollars, equivalent to NT about 150 yuan, 180 yuan price is lower than the first energy-saving light bulbs, the price appears from the gold cross, longer life perspective, there will be more consumers to LED lighting PHILPS, LED index of lighting manufacturers, price action is expected to attract more brands to follow up factory.

Crystal electric believes that the second quarter although relatively flat, but there are still LED lighting demand, customers have long-term Forecast, just offer relatively active, PHILPS has resorted to price has been lower than the bulbs, in the North American market should attract other brands to follow, demand for LED lighting in the third quarter will be better than the second quarter.

Although the LED bulb prices continue to decline, but the LED plant is still positive interpretation of the price decline trend, as long as stimulate demand, production line supporting high utilization rate, through management, cost control, profit resulting.

The global LED lighting market volume last year reached 1 billion 200 million, the proportion is still higher than the domestic commercial market this year, according to estimates Bingjie electric chairman Li crystal, the global market is as high as 20 to 2 billion 500 million, and Li Bingjie had in April public activities, predicted that this year the terminal market will appear $5.

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