PHILPS or fight price war strategy to adjust the uproar

In April 20th, PHILPS released the "lighting m-shang family" products, in Hangzhou, PHILPS said: in the future, PHILPS lamp price there may be more than FSL, the price lower Linsen lighting lamp. This topic comes out, the lighting industry said the explosion, causing heated debate: some people say that may be done, it was said that can not be done; some people take BMW as an example, some people take Procter & Gamble as an example......

Has always been tall on the PHILPS will seriously join the industry price war PHILPS products how to do "cheap" PHILPS lighting to promote the greatest advantages and disadvantages of low order products where?......

PHILPS take the risk of low price line

Hangzhou honyar President Wang Micheng

In my opinion, in the current industry environment, some international brands such as PHILPS lighting vicious competition also trapped in the domestic market, and constantly adjust their brand positioning, the overall feeling is to the industry product prices continue to drop in, "Chinese of".

In addition, in view of the PHILPS lighting in the Chinese market has a very good supplier resources, coupled with its huge sales, it is possible to achieve low prices. Thus, derived from the problem is that such a PHILPS or the minds of the masses of consumers in the original PHILPS it?...... A variety of voices questioned.

Low cost strategy backfired

Shanghai Feile audio project management operation strategy of general manager Chen Yueming

Judging from the development of lighting industry and lighting market direction can be summarized by four levels: 1 version: Product + sales; version 2: integration + experience; version of the version: Capital + M & A; version 4: Capital + wisdom + governance. To sum up, is a traditional manufacturing and marketing to the marketing process of smart lighting plus capital operation of the Internet era from the 1.0-4.0 version, in the "Internet plus", and "LED+" era, low price, low cost is not an industry development and marketing of the road!

PHILPS lighting has lost its advantage in today's China market, the so-called "have the ability to make lower cost quite upset, if this news is true, this is PHILPS strategic positioning deviation and fuzzy lighting problem in Chinese market.

As the lighting industry benchmark, PHILPS lighting should not be reflected in the low-cost, low-cost market grappling, should be in the product integration innovation and marketing model innovation efforts, through nuclear power driven development leading the lighting industry, PHILPS lighting management such as the move is far away from the market and the market's misjudgment as a result, PHILPS lighting is the low brand image, weaken their marketing ability, counterproductive!

Cheap or let PHILPS lose competitiveness

Shanghai teyoushi lighting CEO CEO Yin.

With the increasingly fierce competition in the domestic LED market, PHILPS's original capital, technology, products, production and other advantages are gradually weakened, PHILPS embarked on price competition this road is also the reason for it. But I think that PHILPS products are less likely to do with FSL, Linsen lighting products like price, because FSL and Linsen are independent of production, through large-scale production have as much as possible to minimize the cost, but PHILPS did not own production, completely rely on OEM, this is short board.

From the perspective of market competition, international brands to do the same with the domestic brand price, PHILPS brand investment, marketing and production costs are higher than domestic brands such as PHILPS, where competitiveness?

PHILPS is a normal strategic adjustment

Guo Zhijun, director of Hangzhou remote optical customer center

In the LED application market, the domestic independent brand has a very strong competitiveness, the advantages of the traditional lighting giant has not so obvious, if not put down, it is difficult to win in the competition.

PHILPS to go cheap route, is that it has a profound understanding of this point, the strategic adjustment, which is normal. PHILPS claims the lamp price can be lower than wood Linsen, FSL is not very easy, but since Fangchuhualai, presumably not casual.

To do with "PHILPS characteristics" of "low price""

LED lighting Tang Aoying

I think, PHILPS lighting product manager in the Hangzhou new conference said: "PHILPS will be launched more cost-effective than FSL, Linsen lighting products", this is not Weakness lends wings to rumours. On how to occupy the Chinese market, PHILPS lighting should be done enough homework. 2014, fifast series PHILPS lighting glass lamp launched ", it is only the first step of the strategy, is a measure of speculative". Since the first step out of the last year, PHILPS lighting has a lot of market feedback from the data analysis, and made a careful analysis and adjustment, thus making the second step of its strategy for China lighting market to take "close combat" of the game, but the product price can not be too low.

In my opinion, PHILPS lighting is ready to seize the Chinese market allocation and strategic deployment, will not participate in the current industry "price war", but will play with "PHILPS style" price war.

PHILPS lighting business in the future or more difficult

Dong Pei, chairman of Shenzhen science and technology

"Fly