PHILPS off the electronic coat lighting business will become the main

Video and accessories business to Japanese companies, PHILPS once the consumer electronics giant has been completely off the "e" coat. In its latest release of news content, Royal Dutch Philips Electronics Ltd has been replaced by Royal Holland PHILPS.

Recently, PHILPS has become one of the main business of PHILPS lighting is revealed in Guangzhou, PHILPS's LED business will achieve 50% of the overall business target in 2015.

Lighting revenues will account for half

According to PHILPS's first quarter 2013 earnings, LED lighting products and solutions sales grew 38%, accounting for the total sales of lighting division of 23%. Therefore, to achieve the 2015 LED business accounted for 50% of the overall business target, PHILPS lighting still need to accelerate the start of the market.

PHILPS said, is currently continuing investment, build customer centered in China, from market research, design and development, procurement and manufacturing to marketing 'end-to-end' customer value chain; and accelerate the realization of manufacturer of lighting products from components to integrated lighting solutions provider transformation strategy, build more close to the local market the business model, to better meet the needs of local customers in various market segments.

Product pricing significantly reduced

PHILPS has officially announced the launch price of only 49 yuan LED lighting officially listed, product pricing has changed before the brand LED indoor lighting a single light bulb over one hundred yuan of history, will enable LED indoor lighting products mature more widely into the family of ordinary consumers. This product is more than 80% of incandescent lamp energy saving, suitable for the majority of the general use of the family screw design.

PHILPS is expected in the penetration of less than 20% of global LED lighting business, and by 2015 this proportion is expected to increase to 45%, "China market because of policy driven higher proportion will, PHILPS executives believe that some Chinese excellent lighting enterprises will talent shows itself.

To understand, PHILPS is positioning itself in the "committed to diversified companies in health care, quality of life and the lighting field", these operations, cardiac care, emergency care and home healthcare, energy efficient lighting solutions and new lighting applications, male shaving and grooming and oral care products and other fields are in the world leading position.