PHILPS new force in the field of lighting in addition to the connection more

Highly competitive home appliance industry in Europe and the United States market is a marginal decline in the industry, SIEMENS, GE and other European and American manufacturing companies, have to re attack posture. Holland Royal PHILPS, started from the bulb, and change, but also from the beginning of the bulb. In 1891, Anton and Gerrard PHILPS founded PHILPS Eindhoven in Holland. At that time, the company in the production of carbon filament lamp, and in late nineteenth Century early twentieth Century become one of Europe's largest producer of carbon filament lamp. The advent of digital storm, so that the century old shop began to adapt to the new business environment and consumers, more and more creative springing up.

Light can also private custom?

No one thought of lighting can also be so, through the Wifi connection, App control, can be color, can be extended. The idea, which sounds ridiculous at first, was taken seriously by PHILPS. They set up a special team, spent a year from the concept of products into commercial products, and in 2012 launched a personal wireless intelligent lighting system hue. This bulb is a highly customizable lighting products, through wireless control, can achieve 16 million kinds of color changes.

Hue at first seems to have a strong sense of geeks, and now there are more scenarios. It turns lighting into more than just a light bulb, and it becomes a space system reconstructed by a bulb. For example, the hue Disco App, the flow of notes can be converted into a vivid light show; bulb also supports IFTTT, you can let it shine in the rain, or when you receive a message when a color.

Connect more

In addition to lighting, PHILPS also want to connect more.

In September this year, the Berlin International Consumer Electronics Show (IFA), PHILPS unveiled a series of personal health care and innovation, including the ability to control the intelligent mobile phone intelligent air purifier, smart baby monitor and automatic coffee machine.

"Internet technology and big data are changing the world and people's lives, PHILPS is committed to the introduction of advanced Internet and digital technologies, combined with their own professional strength, create intelligent new experience for customers and consumers. "Holland PHILPS's global CEO million haodon (Frans van Houten) said.

More focused

In January 1, 2008, global business, PHILPS began to subtract a diversified product line, will focus on the business of lighting, health care and quality of life of the three core business areas, through the financial crisis, and maintain market leading.

September 24, 2014, PHILPS group announced that the group will be divided into two, the health science and technology and lighting solutions two separate business, the establishment of two companies, the two sides will still use PHILPS brand. It is understood that in 2013 PHILPS health technology business sales of 15 billion euros ($19 billion 200 million), lighting solutions business sales of 7 billion euros ($9 billion). With the new strategy to bring their own management structure to streamline, resulting in additional cost savings, is expected in 2015 additional cost savings will reach 100 million euros, in 2016 additional cost savings will reach $200 million.

The day before, PHILPS global CEO 000 haodon said in an interview, in the field of lighting, PHILPS is leading to the LED lighting industry transformation, so that the light can not only achieve the lighting function, but also the intelligent lighting control system based on the innovative interactive data, connectivity and other technologies should be used to realize the intelligent management of the city. To improve the operation efficiency of the city. For example: CityTouch intelligent lighting system of PHILPS lighting, Internet technology to remote control based on road lighting; street mounted sensors can real-time sensing road conditions, traffic flow, the street lamp management according to remotely adjust brightness lamps, road lighting system through intelligent management, further realize energy saving. The intelligent management of road lighting combined with the energy saving property of LED can effectively reduce the power consumption by more than 70%. For example, the United States of Chicago agricultural enterprise Green (GSF) Sense Farms using PHILPS LED "formula", cooperation established for specific crops grown using LED light source indoor farm, this innovative farm model for GSF year can have 20 to 25 times of harvest, and save 85% of energy.

He also said that the quality of life, this is a big step forward in the field of things era, things and objects connected to each other and communication based on PHILPS is expanding more innovative services, make people's life more convenient and comfortable. For example: PHILPS in the field of lighting has also launched smart LED bulb hue, through the cloud bridge can be achieved on the mobile device for home lighting control. The concept of the Internet of things is only a few years, but PHILPS has a lot of excellent products based on the development of the Internet of things paradigm, which is PHILPS has always stressed the strategy to accelerate the pace of innovation embodied.

Marriott said, at PHILPS, we believe that the significance of technology research and development is not the technology itself, we are more concerned about and care about whether our technology and innovation can meet the actual needs of customers and consumers. For example, PHILPS's horticultural lighting technology can be based on different types of crops, the use of different light, to promote their better growth, improve production. It is well known that raising crop yields is a challenge all over the world