PHILPS lighting: independent lighting company operating strategy

Recently, PHILPS lighting CEO Hong Anli (Eric Rondolat) said in an interview, PHILPS is ready to in the world with 12 ~ 18 months, the establishment of two market leading companies, with a focus on health science and technology field, another focus on lighting solutions, so as to make better use of fundamental changes and opportunities and grasp the market. "We hope to be able to complete such a spin off between the first and the second quarter of next year (2016). Hung said.

In September 2014, Holland, a century old PHILPS, said it would split into two, set up an independent lighting business, and combine health care and quality of life with a company. The two companies will continue to operate under the PHILPS brand. News came out, attracted a variety of discussions in the industry, but also for the listing of the company's independent lighting speculation.

PHILPS lighting CEO Hong Anli (Eric Rondolat)

PHILPS lighting CEO Hong Anli said that PHILPS lighting forecast: by 2015, its global 45-50% business will be from LED lighting. By the end of 2014, PHILPS LED lighting in the proportion of its business has reached 37%. "From this point of view, it is very consistent with our original expectations. "

"We in the global development of the LED lighting, when digital lighting, lighting can be intelligent interconnection, which is based on our system and service business brings new profit point and business model," said Hong Anli, obviously, PHILPS after spin off of the labor pains, accelerate business transformation and ability to capture market the opportunity.

Hong Anli said that the new business model is simple, can be a plurality of light sources, lighting and control part, through software and network together, this will bring unlimited innovation possible for us to better serve the needs of our customers.

PHILPS lighting lighting PHILPS China president and chief Innovation Officer Qiu Ronghong for example, the original business model, the customer just bought a product, buy a light bulb just get a lighting function and lighting will now be interconnected, this system can provide not only a light function, it is more important create a lot of new applications.

"For example, if I am at home, I can set up a specific color for the lamp and link it to the weather forecast on the Internet," he said. If the air pollution is very serious today, the lamp will turn red. If the weather is good, the lamp will turn into a pleasant green. The same as mobile phone, mobile phone before the single function, then become able to watch movies, you can download a lot of things, not just to buy a mobile phone, you want to buy a mobile phone is used to enjoy it, not just for the phone, this is a revolutionary change. "

"We are not only concerned with lighting, we are also concerned about the development of the Internet and software, because the system is a solution to the lighting can bring greater added value. Hung said. "Ecosystem and platform issues, we are very concerned about. "Hong Anli said, PHILPS's strategy is to lighting as the core, to provide a full range of experience. On the development platform, PHILPS has been using an open platform strategy, including software development and standard applications are very open. "For example, there are a number of applications that we use to market generic ZigBee technology, with some other standards, we also use an open architecture. For example, in the office environment, we developed the software to other office buildings and the software implementation of a shared interconnection and mutual dialogue, this is our strategy, we will pay attention to the development of a full range of experience on the core of strategy, and keep all ecological partners open attitude in the development of the method at the same time, I believe that this strategy will succeed in the China.

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