PHILPS lighting business will go where?

"We are no longer integrated mechanical and electrical enterprises". With a firm expression so asserted that Royal PHILPS (Royal Philips) technical staff. This was founded in 1891, the appliance king as a sign of the TV business, the European giant, has begun a major transformation of the main business, the focus on health care and lighting two business.

PHILPS CEO (Frans van Houten) 000 haodon said, "we will strive to provide value to customers for the business. Although PHILPS has been established for more than 120 years, but some business has been in the process of 'death'. So the TV business will spin out. We are an innovative company. In the future, we will seek growth through two dynamic business areas".

PHILPS announced on September 23, 2014, will be part of the total split into two companies, one engaged in health care and home appliances integration business (HealthTech), another engaged in lighting (Lighting) business. Plans to turn the world's leading lighting division into an independent company. From 2013 sales point of view, HealthTech business is about 15 billion euros, lighting business is about EUR 7 billion. The company intends to complete within 12-18 months (Wan Haodun) the spin off.

With regard to the television business, PHILPS has been preparing and deploying (Figure 1). The company decided to spin off the TV business in 2011. Subsequently, with the Taiwan AOC Technology (TPV Technology) jointly set up a joint venture TV business TP Vision. And in January 2014 announced the sale of all the shares held by PHILPS TP Vision, made a substantial decision to withdraw from the television business.

PHILPS in the past has been an integrated mechanical and electrical manufacturers, through continuous selection and focus on narrowing the scope of business. September 2014, the company announced that it will be part of the total split into two companies, one engaged in health care and home appliances integration business, the other engaged in lighting business.

As for the HealthTech business, PHILPS believes that there is still a lot of room for challenge (Wan Haodun), which will be upgraded to the core business". The company believes that the potential market size of up to 100 billion euros in the field. The spin off of the lighting business will become an independent company, to improve the speed and flexibility of business decisions, and is committed to the development and delivery of high value-added services using LED lighting.

PHILPS had been through the selection and concentration to revitalize the performance and achieve the transformation of the main business. But after the spin off business, there is basically no room for choice. The company in order to open to the inside and outside of the company lies in the fate of health and lighting two business decisions and guidelines, from September 29, 2014 to October 1st held a "Philips Innovation Experience 2014" conference in Holland Ian Deho Finn. More than 2000 employees and more than 200 reporters from Holland at home and abroad, the introduction of the latest achievements in health care and lighting business and the purpose of the reform of the two PHILPS.

Lighting business: get rid of only single product sales business model

000 haodon said, "the lighting industry is currently in the maximum period since the invention of the light bulb turning white". PHILPS lighting business as the family split into independent companies, means that the LED lighting is rapidly entering the popular period. Although the LED lighting market has been expanding for the replacement of incandescent bulbs and fluorescent lamps, PHILPS has also been increasingly competitive with Asian companies that have launched an offensive against cheap weapons. Due to the long life of LED lighting, use a long time to be replaced, PHILPS will provide solutions (million) rather than just provide a single product enterprise transformation. Moreover, "will also build the ecosystem as a leader to occupy the core position".

As one of the examples of the value of LED lighting can provide, PHILPS at this conference on the disclosure of the issue of about 16 million 770 thousand color light bulb Philips hue LED application example. Hue can be controlled from the smartphone via PHILPS's servers via the internet. The company allows the product and smart phone linkage, according to the status of the phone automatically adjust the color and brightness of the room lights (Figure 1).

Figure 1 lighting and smart phone linkage

PHILPS has been able to issue about 16 million 770 thousand color light LED bulb "Philips hue" with the smart phone linkage demo. The program is mainly used to detect the voice of those who can not hear the voice of the disabled, according to the situation to change the room lighting color.

This program is intended for people with hearing impairments. Even if you can not hear the ringing tone, but also through the color changes in the room to know there is a phone call. Moreover, people with hearing impairments need to use video calls to communicate with the caller. As a result, PHILPS has been able to improve the room lighting control during a video call. The company has publicly used to control the hue "Bridge" controller API (application programming interface, application programming interface).

LED lighting is also being imported into large buildings and other facilities. In the future, the market will be LED lighting lighting control more detailed, more convenient maintenance requirements. PHILPS demonstrated the use of "power" (Power over Ethernet, PoE can send and receive data and power supply) LED lighting equipment (Figure 2). For example, the control signal can be transmitted to the lighting lamp to adjust the brightness. In this way, a system capable of reducing power consumption through fine control is realized.

Figure 6 by PoE