Outdoor LED large screen industry mixed development

Obviously advantages of LED in large outdoor screen, long service life, energy saving and environmental protection, colorful, broadcast content can change at any time, is the favorite choice for many city outdoor space optimization advertising, optimize the environment of the city, but throughout the country market, LED did not increase rapidly, the reasons for the existence of the solution?

See an industry development trend, from a macro point of view, the first is the development trend of technology, LED technology has many advantages, but because LED like the television broadcast content can be replaced at any time, to the owners, to broadcast content control there is a technical problem, time problem, is the need for professional staff to two the broadcast content, and outdoor large screen holders generally is specializing in outdoor advertising companies, including all the city broadcasting group, mostly with multiple large screen distribution in different locations, need to replace the contents greatly across the city by replacement, which became a technical weakness, which restricts the application of LED in outdoor advertising in.

From the micro, every piece of advertising screen is a corporate entity behind, each entity needs to consider the investment income ratio of each project. In many city, especially the two or three line of the city, there are a large number of traditional advertising, if the demolition replacement LED outdoor big screen, you need to spend a sum of money and demolition charges expensive LED purchase fees, ranging from hundreds of thousands to many millions, there are large one-time investment, capital bottleneck, long recovery period, so that the traditional light energy costs of electricity, still maintained a "no first use this way to do it" mentality.

To this end, the author interviewed a number of LED digital large screen professional manufacturers, different feedback, the majority of the industry that it is currently facing the problem, can only wait for future changes in the situation.

Some industry believes that the development of opportunities for customer's problem is an industry to develop, you have been staring at the customer. In changing ourselves, many industries do not need to turn the world upside down innovation, need is micro innovation to meet customer needs. For these problems, companies must have targeted solutions. All of the big screen LED is a scarce advertising media resources, can generate profitable cash cow, the future will continue to generate revenue. With the customer's future advertising revenue to replace the wrong period, that can be used in the future to meet the current income to pay for the purchase of installation costs, or through the bank to obtain support.

In any case, the promotion of LED in the whole system of outdoor advertising in the country is a good thing, there are a large number of small and medium-sized enterprises to participate, but are limited to the financial strength, leading the entire industry is unregulated, deep price quagmire unable to extricate themselves, I called on local governments should be more actively support and guide the development of the industry to promote mergers and acquisitions may also wish for a good idea.

For more information about LED, please click on China LED network or pay attention to WeChat public account (cnledw2013).