Outdoor LED big screen of the five big pit father"

Pit Dad: low profit high input

Outdoor LED large screen media with its high-definition digital development trend, the new media can not be ignored as a dark horse. In the new year's Eve event in Beijing this year at the place, I will experience the outdoor LED large screen display brings visual shock. However, behind this gorgeous screen, as the actual value of the outdoor LED screen media and how much? It is reported that in recent years, the development of the current situation is not optimistic about the big screen LED, whether it is investment operations, or the late market are surprising.

Looking back over the past decade, especially after joining WTO WTO, with the rapid development of digital technology, information technology, the Internet, mobile Internet and social media. Chinese outdoor advertising LED big screen tide, outdoor LED large screen quickly jump red began to enter the blowout era. But advertisers do not buy it later, the market fell, investment enthusiasm and market revenue are lower than expected, followed by the value of the bubble began to emerge.

At present, most of the LED large screen operator, an effective profit model has not been found, of which up to 90% of the media company in the non profitable stage, LED big screen low profit, high investment, post investment difficult has become the norm, even will face a loss or loss. The shortage of power, high operating cost pressures, LED large screen profits and added value of almost dropped to the freezing point. Coupled with the national energy saving and emission reduction, the call of green civilization, so that the LED has been difficult to screen is worse. LED big screen urgent need to open up a model to the value of the "pioneer" of the road, in order to deal with the future development of outdoor advertising variables.

Cheating two: media value loss

Because of LED large screen locations is often a bustling city "lots of gold", in Beijing, the place of contemporary mall, the Haidian theatre, for example, are in Beijing more people flow in the downtown area. Therefore, pre investment is generally not a problem, advertisers are also very willing to put in, so blindly, into the group purchase shopping times, advertisers advertising led to the rapid increase in the number of stampede in that, for operators, it is hoped to see, more customers, the profit will be huge.

However, for advertisers, advertisers more means of playing a single advertisement in less time, which affects the effect of advertising, advertising is not likely to complete a cycle before the audience had left, the meaning of advertising will be greatly reduced.

In view of the poor effect of advertising, the latter began to return to rational, and then prefer to choose the flat media, nor cast LED video media. Clients are advertising, also for the big screen LED pile up in excess of requirement, the operators, in order to maintain the cost of operation to improve the advertising price, once the price of advertising, 3-4 customers even only began to shake. The loss of customers, not just LED outdoor big screen media, for any kind of media, its value will not be able to talk about. This is why we see the LED outdoor big screen, most of the time is in the cycle of business investment advertising or public service advertising reasons.

Pit dad three: huge energy consumption

The shortage has been a fatal factor by outdoor LED large screen development, under this influence, the majority of operators in dire straits. LED large screen in the consumption of electricity is very large, has been, the traditional LED big screen in energy consumption has not been able to achieve substantial breakthroughs. The shortage in haze, how will LED big screen era? In the outdoor media advocate "low efficiency, landscaping," today, high energy consumption LED screen will eventually go from here?

Strong power consumption so that high energy consumption LED large screen industry talk about the color, some areas of priority to protect residents of electricity, electricity has been carried out, electricity and other measures. The traditional LED big screen per square 400-600 watt power consumption range, plus air conditioning cooling on several kilowatts of electricity in the air, and the list is "on the list".

Not only that, from incandescent gradually exit the market moves can be seen, high energy consumption products in the promotion of low-carbon environmental protection today, it will be difficult to maintain. Only a short while ago, the incandescent lamp in the lighting field but summon wind and call for rain, with LED and other new energy saving products and gradually fell out of favor, the final out of the market. Similarly, the LED screen will someday very influential, because of power shortage, energy consumption and other issues step the incandescent lamp's footsteps, face the risk of being forced delisting.

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