One side is the channel side is the technology of traditional lighting and LED game

After a long period of development, the traditional lighting companies have accumulated rich experience in the process of failure and success, and established a strong market channel and loyal user groups. Suddenly encountered halfway out of the LED lighting. In the face of the raging tiger, the traditional lighting options?

LED will become the future mainstream lighting without doubt is just a matter of time, but also in time, in the indoor and outdoor lighting, the main market is the traditional lighting, LED lighting is menacing but not to do whatever they want, if excessive addition of LED into the army, may not be a wise; if you do not join the army to be destroyed, and fear of time. So in the current traditional lighting, more and more enterprises hope the mainstream LED to slow down a bit, but also hope LED mainstream strikes will not be abandoned, this contradiction was the birth of a such a situation: almost all the traditional lighting companies are involved in the LED lighting, but LED lighting is not the most important revenue performance. When the traditional lighting shilly-shally LED lighting companies are some of the new A new force suddenly rises. some of these enterprises already, do not even for lighting, lighting is eight pole hit to the side, they hand the original industry accumulated funds to see the development of semiconductor lighting industry good prospects, quick to join the army in this industry. When their undivided attention into LED confused to find 1 after lighting technology, no do not know what is the direction of development, know just follow the trend of homogenization phenomenon this year, Guangzhou Guangya Exhibition fully illustrates this problem. 2 market channels are not, because the channel is in the hands of traditional lighting. So they strive to develop market channels, but the channel is not the 32 day of construction, when they put the channel construction is similar to a part of the traditional lighting companies have long been aware of the adjustment strategy. You should be on a par with the world's Great planes, so it is hard to say the traditional lighting is a new brand LED brand to occupy a leading position.

Policy guidance on the development of LED industry plays a vital role in the newly issued policies have to take into account the indoor lighting, and the focus is likely to offset the interior, but due to various factors, the development of a first indoor lighting is certainly not Home Furnishing lighting, but should be in office lighting and commercial lighting. PHILPS already has a strong market network, with the LED lighting on many commercial lighting and office lighting and LED lighting products is its strengths, so in the next two or three years, PHILPS will be in the LED lighting market.

LED enterprises in the marketing sector suffered two puzzles, one, consumers do not buy it; two, dealers do not catch a cold. Consumers always think, buy me a common fluorescent lamp is less than 10 yuan, a LED lamp to spend more than ten times as much, the lamp is so expensive to create many benefits, for me it? When consumers hesitate to dealers even hesitate, they do not want to store a number of goods in the warehouse and then worried about what time this batch of goods can be sold out, Diaojia tomorrow how to do. So these two puzzles are actually a problem, as long as the first problem is solved, the second problem is solved.

In response to the above two questions, I think LED lighting want to do a good job in the market breakout must do the following things. 1 reduce the cost, only people from the consumer to the large area; 2 to improve the product reliability, so that people have confidence in LED lighting products; 3 good customer service service, consumers avoid menace from the rear good publicity and guidance; 4. As long as these four aspects of the work, I believe that the days of LED lighting everywhere coming soon.

LED lighting has no advantages of traditional lighting unreachable, but at present still more localization in the alternative to traditional lighting, which actually did not play all the advantages of LED lighting, LED lighting, I believe that the mission is not just a simple alternative to the traditional, with declining technology is gradually mature and cost, there will be more innovative high technology, high value-added products for the market, will then play the most incisive characteristics of semiconductor lighting.