On the LED packaging enterprises "something is not"

"Don" from "the Analects of Confucius Lu", meaning is to assess the situation and decide, choose the important thing to do, and don't do or not do something. Refers to a person's energy is limited, only to give up some things do not do, in order to do something else. For small and medium enterprises, there is something that is not specific to the performance, highlighting the advantages to the characteristics of good, rather than the general imitation of others. According to the characteristics of LED packaging industry, the most important is to clear product positioning and business ideas, focus on a point, step by step.

Product positioning accuracy

Enterprises to do accurate market positioning, the first choice must understand the industry situation, the future market demand changes. Due to the LED packaging industry product homogeneity is very serious, if we continue to struggle in the limited homogenization of the market, it is bound to have some small and medium enterprises will be squeezed out. For LED packaging SMEs, in addition to imitate other people's things, but also what to do? Rooted in the field is a wise decision.

Of course, this is not only just let the enterprises just not the overall situation on the one hand, to strengthen the connections with industry, always pay close attention to the market dynamics, and can adjust their product management category, according to changes in the market only to keep pace with the times, can we truly do product positioning precision.

Unique marketing

When it comes to marketing, each enterprise has its own different strategies, in addition to product positioning is not the same, the development of the customer base is not the same, the importance of marketing and market penetration is not the same. Marketing enterprises like marriage, successfully sell yourself and maintain a good cooperative relationship for life is the best outcome, but there are various factors that affect the relationship between the two, so in fact always, a knowledge of marketing is the small and medium-sized enterprises need to have the LED package.

At present, due to the sharp decline in the price of LED packaging products, customers choose more and more space for the product, more and more understanding of the product. In the enterprise brand has not been established, it is necessary to effectively grasp the price of this product, even if the price can not be damaged product quality as the premise, which is the basic marketing. The other one is the delivery problems, many small and medium-sized enterprises in order to control cash flow LED package and the grasp of market demand is not enough, so the inventory preparation is not sufficient, when orders can not provide enough supply of goods. Only fully understand the market demand, with sufficient funds to do the foundation, in order to reserve a large number of products needed by the market, the market has any demand orders can meet the delivery date.

Strict production management

According to the current form of "survival is the hard truth", never can save the expenditure must be generous, must be generous, and strictly control and a way to flexibly adjust the cost of production management is.

The first is the cost of production management. LED packaging products, eventually the factory must go through multiple processes, and the quality of the basic material determines the quality of the final products, enterprises only consider the price quality in the choice of raw materials; secondly, in the production process, every necessary procedure must be strictly enforced, remember to cut corners. In the current sensitive period, small and medium-sized LED packaging companies pressure, hope to be able to save money in terms of product cost, strict management but often tend to ignore the key procedure, once the product quality problems, the vulnerability will be instantly enlarged, resulting in undesirable consequences.

On the other hand, human resource management. The competition of enterprises in the future is mainly the competition of talents. For small and medium LED packaging enterprises, how to manage talent, retain talent is a small and medium LED packaging enterprises a problem. Many companies believe that their efforts to develop talent, results may be peer even competitors poaching, so simply not internal training, directly from others "please" to talent. In fact, for small and medium-sized enterprises is very important to LED package, personnel training, internal training and external introduction to complement each other, can not care for this and lose that.