OSRAM no longer rely on selling light bulbs to make money?

Lighting market demand has been from the traditional light bulb lopsided, which makes the world second largest lighting company OSRAM Opto Semiconductors (OSRAM Licht AG) had to rely more on maintenance services business and maintain a stable income.

OSRAM chief financial officer Klaus Patzak said in an interview with Bloomberg, OSRAM with the maintenance of the city street lighting network, and the management of complex gymnasium lighting system has got a good return. "Now the service market is mainly in the United States, but this is a multibillion dollar industry. Klaus Patzak said, "the market will grow by two percentage points in the future. "

Headquartered in Munich, Germany, OSRAM, has a hundred years of history, and NV PHILPS (Royal Philips) is the world's two largest light source manufacturers. From the Lugger Hotel in Dubai, Sweden, the Sydney Olympic Stadium rotating tower, and then to the Tiananmen in Beijing, the world famous building in the selection of OSRAM products.

Today, OSRAM is facing the transition from the production of traditional light bulbs to LED and other new lighting products. As of September last year, OSRAM's total sales fell 2.8%, revenue to $5 billion 100 million (about 34 billion 140 million yuan).

In January this year, OSRAM hired a German industrial giant Thyssen Krupp Ag (ThyssenKrupp AG) of the former technology executive chairman Olaf Berlin (Olaf Berlien), succeeding Wolfgang Degen (Wolfgang Dehen) as chief executive. Wolfgang in charge of the OSRAM era, underestimate the rate of destruction of the traditional light bulb, resulting in the removal of OSRAM from SIEMENS, layoffs 15 thousand.

The LEDs are now much longer and require less manpower, which is a serious blow to the sales of traditional light bulbs. But light emitting diodes are also some of the necessities of the lighting system, such as luxury cars and artificial sunlight for medical care.

In addition to service operations and maintenance operations, OSRAM also hopes that the growth of the automotive industry. Automotive lighting needs to help OSRAM last year to reduce the sales and profitability of traditional bulbs. Klaus Patzak said, in the 1 billion 100 million euros (about 7 billion 361 million yuan) of semiconductor sales units, about 60% of the demand for light-emitting diodes from the automotive and industrial sectors. "

With about 30% of the revenue from the automotive industry demand for a total turnover of OSRAM, because the joint effect, pull the OSRAM traditional light bulb business sales -- many entry-level cars still use the traditional halogen lamp bulb.

In access to services and maintenance of long-term business contract, OSRAM has been competing with PHILPS. Washington, DC, in 2013, signed a long-term contract with PHILPS to upgrade the 13 thousand bulbs in the parking lot, and the latter is responsible for its maintenance work for the past 10 years.

OSRAM announced in 2013, will be designed and equipped in Rome is located in the Sistine Chapel 7000 sports lighting. PHILPS has announced the installation contract not resigned to playing second fiddle, Notre Dame de Paris 400 lamps in 5 months.

Last November, OSRAM announced its first dividend, the annual revenue of more than 310 million euros (about 2 billion 74 million yuan), this year the company's share price has risen by about 24%, the market value reached 4 billion 300 million euros (about 28 billion 773 million yuan). An analyst told Bloomberg that optoelectronic semiconductors and professional lighting facilities can provide more value to shareholders.

Klaus Patzak said, OSRAM will analyze the future structure of the product, but he refused to disclose the company strategy in the summary of the findings of the review, "we will decide our capital allocation according to OSRAM in what the market is more active, according to our capital allocation decisions, the use of available funds. "Klaus Patzak supplement.

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