OPPLE's leaving the door to track the face of the transformation of the lighting industry pains

Sohu Home Furnishing lighting channel in November 9th released exclusive news "Europe shines bright in frequent high-level in leaving the" exit door "" since the Denon eight, causing widespread concern in the industry, and a heated discussion in the Sohu micro-blog. As China's lighting industry is quite representative of private enterprises, the top of the CCTV best employers aura OPPLE lighting, why the frequent departure from the top? Recently, Sohu home reporter interviewed some of the industry and OPPLE employees leave to track the event reports. Maintain the employee turnover rate is the normal choice to maintain the vitality of the enterprise, but the head of the "CCTV2007 annual best employers" aura of OPPLE lighting, in the frequent high-level turnover phenomenon recently appeared some "". It is understood that this year, OPPLE lighting has a total of three vice president of resignation, respectively, vice president Xue Jialing, vice president Wang Haiwei, overseas business management center vice president Zhai Wanrong Sogou, in addition, director level middle-level staff turnover is more numerous. According to the latest news Sohu Home Furnishing reporter from 2009, leaving the original OPPLE lighting market director, after transfer to LED planning director Zhu Zuhuan recently returned to OPPLE, but recently left again. Three vice president and a number of mid-level turnover, it seems that OPPLE is expected to carry out a difficult change in the internal lighting.

System migration airborne personnel diluted the cohesion of the enterprise what is the cause of the OPPLE "exit door"? Xue Jialing, vice president of Sohu, OPPLE, vice president of the original call to inquire about the reasons for leaving home, Xue declined to disclose on the grounds that declined to reporters, and said it has entered an advertising agency. Meanwhile, Sohu home reporter repeatedly tried to interview the director of human resources, OPPLE lighting, but the other refused an interview request. Former OPPLE employee Wu told reporters, the lack of a sense of belonging and promotion of space is too small to cause high employee turnover rate of OPPLE. Wu told reporters, OPPLE people love "airborne", paid directly refer to external personnel, due to internal personnel lack of opportunity, reduce the staff's sense of belonging, and because the compensation conflict issues. Wu has worked in OPPLE lighting for many years, leaving OPPLE earlier this year. Turnover list executives also proved that Wu occupation resume speech to a certain extent: before Xue Jialing was vice president of OPPLE, Electrolux Chinese served as PHILPS executive director general manager; Zhai Haorong served as United States refrigeration appliance group executive and the director of human resources, nine dragons human resources director. The research focuses on human resources of the lighting industry Liu Yongquan told reporters: OPPLE Sohu Home Furnishing over the "airborne" senior management with the focus of decoration Home Furnishing, caused by dilution of the enterprise culture, enterprise core layer cohesion becomes low, this is an important event for the induced exit door. Transformation traditional Home Furnishing lighting encounter bottlenecks in the development of in the domestic lighting industry, OPPLE lighting is the leading brand in the field of Home Furnishing lighting, after more than and 10 years of development, already has a high brand awareness. According to senior industry judgment, the current OPPLE annual output value has reached about three billion, is in the leading level in domestic lighting enterprises. OPPLE lighting has been concerned about the "exit door" event insiders Xiong Weiliang of Sohu Home Furnishing reporter: OPPLE lighting transition, traditional lighting development has reached the peak Home Furnishing, OPPLE Home Furnishing over reliance on traditional lighting products, so in the system of the internal pressure of a period of slow development of enterprises make huge huge, from a certain extent leads to frequent high turnover. In fact, transformation to explore OPPLE lighting as early as a few years ago began. In 2004, OPPLE launched a "OPPLE Koizumi" brand to enter the field of business. However, this cooperation is not smooth, a year after OPPLE that independent brands to enter the market. Operation so far, OPPLE dealers have always been lukewarm, no commendable achievements. 2009, OPPLE announced to spend 20 million to enter the LED industry in, after the launch in addition to the light fair in 2009, a number of LED business according to the sample, OPPLE's LED also seems low-key and dull. The two transition toward commercial lighting and LED direction and no dependence successfully cured Home Furnishing lighting OPPLE "". In 2009, OPPLE lighting will be marketing center moved from Zhongshan to Shanghai, can be seen as OPPLE once again trying to transition from the traditional emphasis on manufacturing enterprises to the new realm of emphasis on brand marketing, and then the frequent turnover incident has surfaced. OPPLE this huge lighting kingdom is facing multiple transformation of rigid demand, leaving the door event may be just the tip of the iceberg of its complex internal changes.