OLED strategy highlights South Korean corporate ambitions

Display, the world's largest display manufacturer, LG recently announced that it will start mass production of OLED panels from the second half of 2014, using the eighth generation cutting technology to produce OLED panels. But after listing in South Korea at the end of June, LG's OLED 55EA9800 and Samsung TV OLED TV KN55SN have landed in the U.S. market. At present, the layout of OLED Samsung and LG making, Korean home appliance enterprises to the market into the strong and technical progress has been at the forefront of the industry.

LG Samsung layout OLED Market

Recently, after the end of June this year in South Korea listed curved OLED TV, LG and Samsung surface OLED TV will also be officially listed in the United states. Two screen specifications are 55 inches, the price is set at $15000 (about 92000 yuan).

LG Display spokesman recently said, LG using the eighth generation of glass cutting technology OLED new production line, will be completed after several tests in the second half of next year into mass production. The eighth generation technology panel is specially designed for a screen of 50 inches or more.

Although Samsung Display has not yet announced plans to mass production of OLED, but there are media reports, Samsung is planning to acquire the German touch screen professional manufacturer Novaled AG. Samsung believes that the use of OLED technology will have a lot of demand display.

In addition, LG electronics this month in Japan's Narita Airport and the United States, Germany and other 37 National Airport Lounge and lounge display new type of 55 inch OLED (organic light-emitting diode) tv. LG electronics relevant responsible person said, LG plans in the second half of this year will be officially launched a new OLED TV overseas markets.

The popularity of television time OLED

OLED organic light-emitting diode. Compared with the traditional liquid crystal display, OLED panel has many advantages, such as self luminous, light electricity saving, high contrast, rich color, high resolution, no visual angle and so on. Due to the absence of liquid molecules in the OLED, the seismic performance is better and more durable. In addition, compared with the millisecond response of the TFT-LCD panel, the response time of the OLED panel is only a few thousands of the former, there will not be a problem of trailing and dynamic picture jitter.

Although the OLED TV has a thinner thickness, a wider viewing angle, but most consumers do not see the difference between the OLED and the LCD, LED TV with the naked eye, especially in the store under the strong light. In the market OLED has been plagued by high prices so that it is almost in the concept of the product state. The price of up to $15000, but also to the majority of consumers have become spectators, which in the final analysis is caused by the low yield.

According to media reports, the current small size (5.5 inches) OLED average yield is about 50%-60%, while the average yield of large size is only 10%-20%. This greatly increases the cost of producing OLED tv. Some experts said that the current development of OLED encountered the biggest bottleneck is the low yield, which led directly to the high cost of OLED products, consumers can not accept the price of the end product, restricting the development of the market.

In the industry, although optimistic about the OLED screen technology in the minority, and is recognized as the next generation of flat panel display technology of the best solution, but most of them think that the technology of the production bottleneck in the short term can not be solved. Liang Qichun, assistant president of TCL group, general manager of brand management center believes that the product is not particularly mature OLED, yield is not too high, high cost. The future is a chance to enter the family, but it will take a few years, TCL will continue to focus on.

Insiders said that although OLED TV is the future trend of development, but because of the cost and technical causes of the promotion is very slow, the further development of the industry is still in need of government policy and financial support.

TV manufacturers tend to 4K TV

Due to the OLED TV market is difficult to have a breakthrough in the short term, manufacturers began to turn to the 4K tv. Since 2012, Changhong, TCL, Konka, SKYWORTH, LG, SONY and other domestic and foreign color TV companies have launched a 4K ultra high definition TV, and 4K TV has begun to usher in rapid growth.

For flat-panel TVs, 4K and OLED have much in common: they can significantly improve the clarity of the TV screen, the production cost is expensive, the next few years, the television industry must overcome the technology, but also the new benchmark of configuration. But the reality is that TV manufacturers are now more inclined to launch 4K TV, it is important that the price of 4K TV is much cheaper than the OLED tv.

Currently, 4K terminal prices lower. According to media reports, in 2013 1-5 month with the size of the UHD/FHD price ratio in 55 inches and 65 inches on the interval were only 1.5 and 1.3. And compared to the OLED TV market almost disappeared, but the status of 4K TV in the store to blossom everywhere, the pace of development of OLED TV than 4K tv.

The PRC is expected 4K TV will occupy the TV market share this year 2.33%. This year, 4K TV shipments of 500 thousand units, is expected in the next 3 years up to 220, 460, respectively.

OLED strategy highlights South Korean corporate ambitions

Although the first achievement in the field of OLED technology is the Japanese household electrical appliance enterprises, but the real activation of OLED technology is the Korean home appliance manufacturers. Samsung and LG since 2011, continue to accelerate the pace of construction of OLED production capacity, the Korean companies in the OLED riveting enough strength. Currently, Samsung's investment in the field of OLED panel will be more than $4 billion, while LG followed the pace of Samsung, invest $2 billion 830 million for OLED panel