OLED market progress is less than expected LED backlight life or will be extended

May, Samsung released late OLED TV release news. According to overseas media reports, Samsung's first OLED TV model is ES9500, size 55 inches.

However, according to insiders feedback, because the current yield is not high, and there are other technical problems, so the product will not be large-scale listing.

In fact, the habit of eating crab Samsung, this time in the process of commercialization of OLED has lagged behind competitors.

Back in February of this year, LG Electronics announced the sale of a 55 inch OLED TV in South Korea, the model is 55EM9700, its retail price in the 11 million won.

According to the relevant person in charge of the LG, the product market is only 6 weeks the cumulative amount of pre-sale on more than 100 units.

Then TechRadar, HugoShin director of LG home entertainment products electronic communications department said at a symposium on science and technology in April 16th, OLED TV prices at least 2 to 3 years will be reduced to the same level of high-end LED tv.

These years, Samsung and LG to display OLED invested a huge amount of research funding, but the process is slow, high cost, yield is not up to expectations, combined with a variety of patent area, the new display technology and not in accordance with the schedule to the market.

OLED production stagnation

Samsung and LG has been committed to the research and development of OLED technology, optimistic about its low power consumption screen, and thinner than conventional LCD TV, better picture quality.

Reporters learned that, LG mainly uses white light plus filter OLED display panel technology, while Samsung to circumvent the intellectual property risk is more difficult to select the RGB pixel OLED display panel technology.

The Canada Vancouver information display conference, AUO launched by far the largest OLED screen, 65 inches in size, refresh Samsung, LG's 55 inch records. The latest AUO fine metal mask OLED evaporation technology, and ultimately enhance the added pixel driving technology, the quality and performance of the AMOLED screen.

However, Samsung and LG's investment did not allow the size of the LCD TV OLED TV effect, that is, sales did not meet market expectations. As for mainland China and Taiwan OLED panel manufacturers also did not achieve mass production.

Currently, the Chinese mainland in terms of OLED, whether it is the progress of the development or production scale and Samsung, LG and other giants far apart. According to the reporter, in the OLED display, including the development of Dachang rainbow shares, shentianma, CIGNA, BOE, Huaxing power.

At present, the mainland only weixinnuo shentianma and displayed 12 inch OLED panel.

The rainbow shares invested heavily in the construction of Foshan OLED project and rainbow OLED engineering laboratory and the flat panel display in early 2011 (OLED) test platform certification application materials, the research progress is very slow, still no OLED TV news samples.

And said before the input OLED display R & D Huaxing, now the product is still in the laboratory stage, as the sample time is unknown.

Market research firm iSuppli predicts that in 2015 the global OLED TV shipments will reach 2 million 100 thousand units, higher than the 34 thousand units in 2012. U.S. securities firm E*Trade is expected to 2016 OLED TV shipments will occupy about 10% of the total global TV shipments.

Now it seems that these numbers are just the Arabian nights.

Ultra high definition 4K TV

Samsung and LG have been unable to profit on the OLED project, and SONY, SHARP and SKYWORTH TV manufacturers are stepping up the resolution can be comparable to OLED, the price is only half of its ultra high definition LCD tv.

Market pressures forced Samsung and LG also have to adjust the TV product strategy, plans to increase the high-end LCD TV shipments to ensure its market leadership.

Samsung and LG have misjudged the Ultra HD market. "E*Trade, a South Korean analyst at JoenByungKi, said," they now believe that there may still be a period of time to adhere to the LCD technology. "

In this case, Samsung, LG is also introduced to the market a super HD LCD tv.

LG electronics launched in July last year, a 84 inch TV, although it has been listed in the world's more than and 100 countries and regions, but the price of up to $22 thousand, sales did not meet expectations.

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