OLED lighting industry market depth analysis of future development

For a long time, the Japanese lighting market are monopolized by the five giants, was recently undergoing upheaval. SHARP launched in 2009 in the market price of less than half of the OLED lamp, began to participate in the competition in the lighting market. Lighting industry to energy saving as the key word, great changes have taken place.

Frankly speaking, single from the OLED lights, perhaps the loss of money. Although it is impossible to predict the time of profit, but can not launch their own products. A large lighting manufacturers executives on a sharp decline in the price of OLED lamp with a rapidly growing concern, and sent a sigh.

July 2009 years ago, the market price of OLED light each less than 10 thousand yen (about $748). However, SHARP launched a price of 4000 yen (about $300) of the OLED lamp, Toshiba lighting technology will be listed in 2009 of March, after the improvement of the OLED lamp, but also to the same price. So, MITSUBISHI motor, OSRAM, Matsushita, Hitachi NEC-LIGHTING -LIGHTING and all other large-scale lighting manufacturers have accordingly launched 4000 yen (about 300 yuan) price of OLED lamp. In the Japanese lighting industry, this phenomenon is known as the impact of SHARP.

Rapid expansion of the OLED lighting market

With the increasing awareness of global warming and the sharp decline in the price of OLED lights, OLED lights have become a new darling of the spotlight. If you replace the incandescent lamp into a OLED lamp, you can achieve CO2 emission reduction 90%. Japan earth environment Industrial Technology Research Institute, said Mao Yang, director: This is the most simple and effective energy-saving emission reduction technology.

According to Toshiba's projections, if Japan's domestic lighting replaced OLED lighting, then CO2 will reduce emissions by about 52%. in Japanese Prime Minister Hatoyama Yukio released in Japan in 2020 compared to 1990 CO2 emission reduction target of 25% by contrast, the public attention on OLED lighting will be more and more high.

Now a lot of electronic goods stores in Japan can see all kinds of OLED lamps. Store, there are people who consult the energy-saving effect of OLED lamp. Momoi Kohao, deputy director of SHARP OLED lighting business promotion center, said: from the beginning of a market, the demand for energy-saving lamps in the electronics store is far more than expected. Today, at least 200 thousand per month.

According to Nomura Research Institute (NRI) predicts that the global white OLED lighting market in the year 2008 to 134 billion 700 million yen (about 10 billion yuan) on the basis of the average annual growth of 37.3%, the year 2012 is expected to reach 478 billion 200 million yen (about 35 billion 700 million yuan). Moreover, this value is quite conservative. With the further decline in the price of OLED products as well as new manufacturers to participate in the market should be greater.

OLED lighting in the semiconductor industry

OLED lights as a stepping stone, OLED sooner or later will be a huge impact on the lighting industry structure. In the past, the Japanese lighting market less than 1 trillion yen (about 74 billion 800 million yuan), has been monopolized by the top five lighting giant.

Production of fluorescent lamps require sophisticated glass processing, the need to invest huge amounts of production equipment, each production line of more than 10 billion yen (about 748 million yuan). Under such circumstances, the new manufacturers are almost impossible to compete. The dealer purchase, and cyclical sales, is the traditional business model of a steady.

As a semiconductor product, OLED is completely different from the existing lighting market environment. Just as the DRAM (memory) as a semiconductor product, LCD, may face a sharp decline in the price and market share of fierce competition. Toshiba lighting technology OLED Product Planning Department of fifty LAN Yin governance director said: 2010 competition will be further intensified, there will be a price reduction of 10% to 20%. Manufacturers may have to withdraw from the price war.

Although, OLED product prices continue to decline at an annual rate of 20%. However, the industry generally believe that OLED product prices will decline further. The reason is that, in addition to lighting, OLED use is expanding. Now, 80% to 90% of OLED products for mobile phone backlight products. In particular, with the computer, cold cathode tube (CCFL) replacement, OLED production will further increase. In addition, SHARP listed in November 2009 LCD TV Aquos also began to use OLED backlight products.

In addition, after the purchase of the OLED module, through an extremely simple installation of power, the circuit, you can produce lighting products. Therefore, the production of equipment investment relative to fluorescent light several times. In addition, South Korea and Taiwan and other overseas manufacturers are constantly involved in market competition. Closed competition in the Japanese domestic market may suddenly become international competition.

At present, under the fierce force of new firms, large lighting manufacturers have yet to develop the strategy in the era of OLED lighting. Former director of NRI, said: it is generally agreed that the future of OLED lighting will become the mainstream, but the pace of development is very confused. We really want to make some preparations.

Responsible for the development of a large manufacturer, said: lighting manufacturers responsible for the sale of OLED lighting in the discussion, have revealed the fear of OLED lighting. At the same time, they still want to continue selling fluorescent lamps. From the current production plan for the production of high efficiency fluorescent lamps and incandescent fluorescent lamps, the majority of manufacturers still want to continue the production of fluorescent lamps before they can recover the huge investment in production equipment.

2012 OLED lighting market will dominate the dispute

In fact, fluorescent lamps in the energy performance and price has been very good