OLED TV "superior" instead of liquid crystal will take time

Compared to LCD screen, OLED without backlight illumination, self luminous pixels, with high contrast, wide viewing angle and other characteristics, also has the characteristics of ultra thin and flexible. OLED screen is also a lot of LCD screen incomparable advantages, so it has been optimistic about the industry. And in Japan and South Korea continued high investment, OLED is about to replace the voice of the LCD is getting higher and higher, the sound of bad mouthing LCD tv.

Recently, LG and Samsung have launched high-profile curved OLED tv. Flexible surface OLED TV new in brightness performance than the current LED TV has increased dramatically, the color contrast is high, at the same time as the design of concave surface IMAX cinema screen like, can give the user a more realistic visual experience. These people who are keen on the pursuit of cutting-edge technology does have a huge appeal, but in contrast, the author is more concerned about how it is cost-effective.

Domestic TV brand price war OLED price highlights

IT with the Internet companies to enter the television industry, and actively fight domestic veteran TV enterprises. In the recent speculation of another hot new TV competition, staged a fierce price war". If the music as the launch of 6999 yuan of 60 inches as the super tv. TCL Iqiyi cooperation released 4567 yuan of 48 Inch tv. SKYWORTH joint Alibaba, launched 1999 yuan of 42 inches cool open TV, as well as the $47 millet TV, and so on 2999. Domestic television competition around the price of new products, while the domestic TV have been playing cheap products, OLED TV available. Its high price is particularly prominent.

The, Samsung's 55 inch curved OLED is priced at 54999 yuan. The LG OLED TV price is 59999 yuan. The author found that about 60 thousand of the price is equivalent to about the same size as full HD LCD TV as much as 6 times, compared to TCL, Changhong, Hisense and other domestic brands promotional models price, up to about 10 times. OLED TV so high price, presumably will make a lot of consumers flinch.

UHD Ultra HD OLED TV market leading highway

From the point of view, change OLED to consumers is not irreplaceable, from the latest release of LG, Samsung two surface OLED TV, OLED TV can bring consumers the most direct feeling is thinner, the screen display is better, new vision and curved screen feel. In these areas, LED TV can also achieve a very thin degree, the quality can be more simple implantation of 4K technology, quality performance can also improve the high level. And the surface is not the OLED patent, after SONY in the IFA International Consumer Electronics Exhibition in Berlin launched the world's first 65 inches curved LED TV, the TV is not using the OLED panel, but the current mainstream LED LCD panel.

The rapid development of and UHD Ultra HD technology, will greatly restrict the OLED TV market development. From the beginning of the second half of last year, the country's television manufacturers have launched their own UHD ultra high definition TV, UHD ultra high definition TV get beyond imagination. Ultra HD well satisfy the people pursuing better image clarity, and because the 4K Ultra HD technology is difficult to import OLED resolution by ultra high-definition LCD TV impact features make the OLED light and thin, energy saving, better color is ignored, still leading UHD Ultra HD TV market, OLED TV replacement the road is still far from the LCD tv.

Chinese Electronic Chamber of Commerce Deputy Secretary General Lu Renbo said, from the consumer perception perspective, OLED can better meet consumer demand, a huge market space for development in the future, but in the market initially formed, the promotion still need to overcome two difficulties: one is 4K Ultra HD technology is difficult to import OLED resolution by 4K the impact of LCD ultra hd. Two is the price is too high, only the price of a substantial decline in order to open the market.

So high, OLED TV to subvert the LCD market is not realistic, only when the "civilian price" OLED TV available, will give the television market has brought a wave of replacement.