The O2O2O application jointly developed by the world's leading online wholesale trading platform and trade exhibition organizers will debut at the 2016 "Shanghai International Advertising Sign Exhibition" and "Shanghai International LED Exhibition"
Shanghai, May 23, 2016 /PRNewswire/ -- UBM Company, the world's leading trade exhibition organizer, and Arab News Alibaba Group's leading online wholesale trading platform, Alibaba B2B Business Group, including Alibaba.com and 1688.com, today jointly announced that the "revolutionary" procurement solutions and services jointly developed by both parties in the B2B industry will debut at the "Shanghai International Advertising Signage Exhibition" and "Shanghai International LED Exhibition" in September this year.
O2O2O application made its debut at the 2016 Shanghai International Advertising Sign Exhibition and Shanghai International LED Exhibition
O2O2O application, or "online-offline-online transaction" interactive trade service, is a transaction process jointly developed by UBM and Alibaba B2B Business Group after extensive customer surveys and many months of research and development, providing a set of omni-channel transaction processes for global professional buyers and exhibitors. and unprecedented trade procurement opportunities, committed to promoting online, offline and online trade procurement experiences between exhibitors and buyers, and bringing the global corporate trade model into a new era - allowing manufacturers, traders and buyers to interact on the same platform before, during and after the exhibition.
Audiences, professionals and the media will be able to personally experience this new business procurement model* at the "14th Shanghai International Advertising Sign Exhibition" and "12th Shanghai International LED Exhibition" held concurrently at the Shanghai New International Expo Center from September 19th to 22nd:
Professional buyers can conduct personalized searches on the trading platform through the professional guidance of Alibaba and UBM;
Exhibitors can search for corresponding professional buyers in the buyer data accumulated by UBM and Alibaba member data, and display corporate information and new products on the platform;
Business matching and communication functions allow buyers and exhibitors to establish contact before, during and after the exhibition and arrange meetings during the exhibition in advance;
Our conference service team will provide assistance before and during the exhibition.
*More service plans, such as transactions, payment and protection services through Alibaba B2B platform, credit insurance services, and logistics services, will be announced in the next phase.
Mr. Aisink, Chairman and CEO of UBM Asia Limited, said: "The experience of cooperation with Alibaba's B2B business group in recent months has exceeded our original development goals. From the beginning, we have been clear that Alibaba's online trading technology and diversified services and UBM's offline face-to-face trading platform have complementary effects. We believe in more accurate big data analysis, search matching,
The reservation meeting function will greatly increase the benefits that the exhibition brings to customers. The first ‘O’ is (Online) online search and matching. The second ‘O’ is (Offline) offline face-to-face communication at the exhibition. In the process of cooperation, we realized that there is a third ‘O’ (Online) possibility, which is to bring exhibitors and buyers back to the online procurement platform for transactions again. In this way, we can better connect the services that B2B corporate customers need in the purchasing process. The online transactions and a series of trade-related services provided by Alibaba will provide exhibitors and buyers with more complete exhibition benefits. "
Mr. Yi Qian, Global Business Development Director of Alibaba Group's B2B Business Group, said: "We are very excited to cooperate with UBM to develop the "online-offline-online transaction" trade model, because this model will greatly improve the efficiency of cross-border B2B transactions. With the application of this application at the "Shanghai International Advertising Sign Exhibition" and "Shanghai International LED Exhibition", we look forward to more small and medium-sized enterprises benefiting from this platform and effectively expanding their business. ”
Mr. Tang Tao, Executive Director of Guangzhou Wenxin Exhibition Service Co., Ltd. said: "SIGN CHINA and LED CHINA are honored to be the first platform for O2O2O applications. Through cooperation with Alibaba B2B platform, our exhibition can provide exhibitors with an opportunity to enhance promotion and seize business opportunities, allowing exhibitors to do more online product displays before and during the exhibition and contact more potential customers before and during the exhibition, SI GN CHINA and LED CHINA will definitely bring our international buyers a truly international experience in online and offline business matching activities. ”
For more information and latest updates on the “O2O2O App”’s appearance at the “Shanghai International Advertising Sign Exhibition” and “Shanghai International LED Exhibition”, please visit:
http://www.signchina-sh.com
http://www.ledchina-sh.com
Editor’s note:
About Guangzhou Wenxin Exhibition Services Co., Ltd. (http://www.ubmtrust.com)
Guangzhou Wenxin Exhibition Services Co., Ltd. is a member of UBM Asia, a subsidiary of UBM plc, a listed company headquartered in the United Kingdom. Wenxin has extensive experience in organizing large-scale exhibitions for different industries in China and organizing Chinese companies to participate in well-known overseas exhibitions. Its flagship projects are mainly advertising and LED professional exhibitions. As one of the most influential industry events in the world, these two major theme exhibitions have become a catalyst for the promotion and development of the global advertising and LED industry, providing exhibitors and visitors with a more complete one-stop business procurement platform. The company team prides itself on providing professional and high-quality services to its clients.
About UBM Asia (http://www.ubmasia.com)
UBM Asia Limited is affiliated to UBM plc, a company listed on the London Stock Exchange. It is Asia's leading exhibition organizer and the largest trade exhibition organizer in mainland China, India and Malaysia. UBM Asia has a strong international network, with its headquarters in Hong Kong and subsidiaries across Asia and the United States. It has 30 offices in 25 major cities and employs more than 1,400 employees. The group's business covers 21 market areas, including 160 exhibitions, 75 conferences, 28 magazines, and 18 vertical websites and online virtual exhibition services. It provides more than 1,000,000 exhibitors, buyers, conference delegates, advertisers and readers from around the world with a business matching platform, as well as high-quality real-time market information and industry trends.
About Alibaba B2B Business Group
Alibaba International Trading Market (http://www.alibaba.com) is the first business established by Alibaba Group. It is currently a leading cross-border wholesale trade platform, serving millions of buyers and suppliers around the world. Small businesses can sell their products to other countries through Alibaba’s international trading market. Sellers on Alibaba's international marketplace are generally manufacturers and distributors from China and other producing countries such as India, Pakistan, the United States and Thailand.
1688 (http://www.1688.com; formerly known as "Alibaba China Market") was founded in 1999 and is China's leading online wholesale platform. 1688 provides merchants operating in Alibaba Group’s retail markets with a channel to purchase products from local wholesalers.
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