O2O is still a large number of stones across the river to become a pilot

O2O for the lighting industry, many bosses, like a sword of Damour, always hanging in the head. On or not? This is a vexed question.

O2O this word was originally hot, coupled with eleven pairs of Alibaba trading volume of 57 billion 100 million violent whirlwind, the heart of the people to stir up the hook out. But the problem is that the O2O is too scarce talent, and few people can tell a O2O so come. O2O specifically how to do, the entire lighting industry is still in the stage of feeling the stones across the river.

Big brands, O2O is not a problem, the problem is how

It is clear that the lighting industry is a big brand companies to be on the O2O, but the way to reach a different.

OPPLE lighting electricity providers to engage in the eleven national Carnival full of sound and colour, double tide OPPLE turnover ranking first in the lighting industry reached 9 million yuan. However, the impact of OPPLE lighting line on the line of business is extremely strong, how to coordinate the interests of the line and the line is a bastion of OPPLE lighting will be overcome. NVC and de Ho Runda in November 19th launched a joint lighting and intelligent Home Furnishing business platform. Unlike Taobao, Tmall and other three party platform, which is an important measure for the lighting industry benchmarking enterprises to build their own electronic business platform, which is of great significance. Many companies seem in eleven during the double flowers blooming like a piece of brocade, actually do is trading peibenzhuanyaohe, just as the horse's richest man added to consolidate the status of brick and tile. And the establishment of an independent business platform can get rid of dependence on Alibaba, especially NVC that has a strong financial strength and channel strength of the enterprise, which itself has a strong reputation in the society, traffic security. The main difficulty lies in O2O talent, many details of the deal, but also need to practice to accumulate experience.

Independent O2O platform, lighting industry is only suitable for 3-5

However, the lighting industry to establish an independent O2O platform, suitable for enterprises only 3-5. The lighting business people on OPPLE, for having heard it many times, so a handful of companies NVC, the lighting brand establishment of independent O2O platform, traffic is guaranteed. In 5 out of the lighting business to do independent O2O platform, in the minds of the people may not have any impression, there is a certain distance from the public brand, traffic is difficult to be guaranteed. An industry ecosystem is the case, the people of an industry brand can remember the most 3-5, top-notch these companies have the advantage of public impression. In American schools as an example, you may blurt out of Harvard, Yale, MIT and other schools, and to consider more schools can take a head, the Premier League football team is in the same way, we first thought is Manchester United, Arsenal, Chelsea and other teams.

The impression is made independent of O2O platform is the most powerful foundation, people will take the initiative to search for NVC, OPPLE lighting, FSL and other companies, because these enterprises want to buy Lamps, the name will automatically come to mind, but to think of other enterprises, it should be through some thinking. Independent of the lighting industry O2O platform prospects is enormous, not only can get rid of dependence on Alibaba and Ma Yun, can also expand the enterprise in the folk influence greatly breakthrough in the original circulation channel limitations, and is likely to make the lighting industry oligopoly enterprises, greatly enhance the market share. Conversely, if the big brands have been relying on Taobao, Tmall and other three party platform, even if the performance is good, is always out of the fate of the wedding dress for others do not.

Most lighting companies on O2O need to be cautious

The vast majority of enterprises in the lighting industry, the concept of O2O is far greater than the actual operability, do O2O need to be cautious. We can see during the double eleven lighting industry turnover this year, only 400 million yuan, of which OPPLE lighting will occupy 9 more than ten million yuan, NVC, Aldo also occupy a certain amount, and most streams of people busily coming and going behind the lighting business is nothing. In fact, the lighting industry is far from mature O2O, including OPPLE lighting are still in the attempt to touch the stones across the river, this time a lot of companies reached the O2O, but the test. The foot tide of the lighting industry is booming, the performance is bleak, many people are pinning their hopes on O2O, is undoubtedly unrealistic. During the double eleven lighting industry performance is only 400 million yuan, the usual performance is very few, for the whole lighting industry hundreds of billions of market size, but is an utterly inadequate measure.

O2O of the lighting industry can play the role of icing on the cake, but could not play the role of timely assistance. The lighting industry downturn, and China's economic situation, China's economy is in transition period of profound, inevitably there will be some pain, this is O2O save, the straw can not save the lighting industry situation. Not long ago, in the ancient town of China World Trade Center Hotel held a forum on the O2O, a lot of lighting industry veteran to the scene, the same did not discuss a. O2O is not the Savior of the lighting industry, lighting people need self-help. So even though the outside O2O noise loudly, please also lighting entrepreneurs keep calm.

Conclusion: in the future, all walks of life to build O2O platform is a huge business opportunities, you can not see the Alibaba group O2O Division has been on all walks of life to carry out the development of subdivision, want to seize the market? Lighting industry is lighting people