Not according to enterprises or small profit fell curse escape

[Reuters] six LED lighting based business of listed companies, in 2014, annual assessment, there are three have faced a rather embarrassing situation - net profit fell in. Compared with Jiawei shares "income does not increase profits, KingSun and ocean king Gengwei." neither income nor increased profits". The net increment and seemingly Wright, after deduction of non net profit is only 9 million 193 thousand and 400 yuan, down 9.26%.

Each listed as micro enterprises in 2014 LED business gross margin, but focus on the special environment lighting marine Wang Mao rate at 71.83% highs, the remaining few gross margin is less than 30% compared to last year, and the gross margin decline in growth or just slightly floating.

The number of unlisted LED lighting companies also admitted in an interview with the editor of LED net revenue in 2014 compared to last year, have risen, but an increase in profits is not the increase in revenue, gross profit and net profit are in decline.

Decline in profits caused by increased competition

Lighting enterprises collective profit decline for what? From the results it can know. The project mainly KingSun lighting in the performance decline when the primary reason why "is mentioned by the macroeconomic impact and LED market competition further intensified, the company orders in 2014 is expected to reduce the company's annual sales in 2014, less than expected". From the photovoltaic industry transformation of Jiawei shares in LED company said "the main areas of comprehensive investment, business and product line segment continues, causing the cost of sales and management costs increased substantially, so the company's net profit also decreased. "

"The net profit last year fell lighting enterprises there are two main reasons: one is the customer market of touch more thoroughly, enterprises to seize the order price shopping is hard; two is due to the policy of some large projects to be shelved, but the initial investment of enterprises have to take into account the. BYD lighting sales director Xiao Zhiyong said that in 2014 BYD LED business sales revenue has increased by a large margin, reaching 500 million yuan, but net profit is also affected by the market.

The enterprise is a main LED panel light responsible person also believes that the "quantity or price, vicious competition" is arch-criminal profit decline. I used to give me a 5000 piece of the order I feel very large, and now give me a piece of the ten thousand or twenty thousand I feel commonplace, give me the next 1000 I may not be able to see. "

2014 LED lighting business competition is fierce? Foot gate, the collapse of the tide throughout the whole of 2014 and continues to date, and even like the Phoenix light legend, giant bright photoelectric larger body of this kind of enterprise can not escape the fate of death. And regardless of the individual causes of each enterprise's death, there is no doubt that they are affected by the price war.

Compared to 2013, the price of LED lighting products in at least more than 25% decline in 2014. Xiao Zhiyong said. The responsible person of the enterprise feel more "bad", "price cut, I used a panel light to sell seven hundred or eight hundred, is now two hundred or three hundred, many companies are at the expense of profits rush orders. "

The future of small and medium enterprises more difficult days

Price shopping also spread to the international manufacturers. Recently, there is news that OSRAM plans to spin off or sell general lighting business, including traditional bulbs, ballasts, as well as LED lamps and systems department, and the reason for the spin off is too low profits". Not long ago, PHILPS sold Lumileds also claim to be added to the "price war", than make Linsen, as the Buddha lamp cheaper.

"Domestic prices forced shopping giant adjustment strategy, while the giants join will make life more difficult for future lighting enterprises. Said the person in charge of the above.

The sun lighting in the recently held 2014 results briefing, said, LED product prices will continue to decline, the magnitude should be similar to in 2014, with the progress of technology, there are still 30% of the decline in space. "

Sunshine lighting mentioned in the 2014 annual report, in the next 3-5 years, LED will replace the past 10 years of accumulated traditional light sources and lighting market, the market may be a short-term phenomenon of scale-up. However, as more and more enterprises have gradually formed the scale, the scale of the competition will pull the low selling price of products, making the LED more intense competition, enterprises may even make some non-standard market order is a short period of time to reach equilibrium.

In 2015, sales of large enterprises will be relatively good, but the net profit is better than in 2014. If SMEs do not have the advantages of technology and cost, with the public to run together, then the day will be very sad. Xiao Zhiyong believes that the industry reshuffle to a certain extent, the number of manufacturers, the quality has reached the appropriate level, the situation will be improved.

Hold the same view and Zhejiang Hui Lighting Technology Co., Ltd. vice president Ding Jianhua, "the professional differentiation of small and medium-sized enterprises will survive, not the characteristics of small and medium-sized enterprises only follow the market run, it is difficult to survive. 2015 appeared on foot, the collapse of the enterprise will be more, it is certain. "

Ding Jianhua also mentioned that part of the reason to change the price war is only the decline in corporate profits and the international giant strategy, "the deeper reason is that the traditional definition of the lighting industry, we are being marginalized, the future will be Home Furnishing, electronics, building materials and other industries fusion out, the future of LED lighting products in the enterprise, business and business models are to rise in one dimension. "(/LED Sophie)

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