North American LED lighting market outbreak of enterprises need to practice hard to go out

In January this year, the U.S. government announced a comprehensive 'ban white', the North American market has gradually become a new hot industry growth, LED lighting towards the process of popularization is advancing at an unprecedented rate. "In the eyes of the general manager of Jiangmen Santai lighting products Co., Xie Zhaohui, North America will occupy the global LED23.1% market share at the top, become LED lighting enterprises" competition ".

Xie Zhaohui analysis pointed out that the North American market will show rapid growth, the annual compound growth rate of 20%. From 2013 to 2015, the growth is more obvious outdoor LED lighting, LED commercial lighting, industrial LED lighting. Special lighting will also be large-scale growth in the next 5 years. "

"The existing incandescent lamp market is about 3 billion 700 million, widely used in home lighting, commercial lighting and outdoor lighting, is expected to be completed within the next 3 years most of the replacement. "Xie Zhaohui said Thai lighting.

I have learned that, at present, China and Guangdong have a lot of LED enterprises to adjust the export focus, focus on North america. Benefit from the domestic and foreign ban continues white scheme as well as the introduction of low-carbon economy and green city planning, lighting products to replace the tide ahead of the arrival at the same time, energy saving and environmental protection has become the first choice of green building products, LED lighting market this year ushered in the explosive growth.

"In the first quarter of this year, many LED companies full orders, capacity utilization rate, the market optimistic expectations for the outbreak of the number of enterprises based on the new capacity will be on the agenda, the expansion of production capacity has become on the middle reaches of the goal in the near future. Downstream lighting market continued explosive growth, driven by the upstream and downstream production capacity, the industry as a whole boom index upward. Xie Zhaohui said.

North American market faces many difficulties

Opportunities and challenges in the North American lighting market. It is understood that the North American market is the highest technical threshold in the international market, the market is the most mature, more technical barriers to the market, for many of the going out of the lack of experience of Chinese enterprises, many challenges. In the eyes of Santai lighting Xie Zhaohui, the domestic LED lighting enterprises in the future competition in the North American market most needs to solve two problems: one is to pay attention to and technical barriers to trade; two is the intellectual property rights constraints. "The former is detected, China standard enterprises to enter the United States must overcome the constraints; the latter is flawed Chinese enterprises to enter the North American market mostly. Due to the late start of China's LED industry, foreign giants in the early stages of the industry basically completed the layout of the upper reaches of the patent, which entered into a greater challenge for Chinese enterprises to enter North america. "

Capital operation can help enterprises to go out"

"China LED enterprises to seize the North American market, we must first Lianhaoneigong in technology research and development, product innovation and more efforts; secondly, to enterprise patent strategy, steps and phases to the North American market competition patent layout; in addition, we must attach importance to market channel construction, according to their own conditions. Select a different channel construction mode. "Xie Zhaohui said Thai lighting.

Santai lighting Xie Zhaohui believes that Chinese LED enterprises need in-depth analysis and forecast for North American LED lighting market environment, to deal with the particularity of the North American market. Specifically, we should seriously study the North American policies and regulations, familiar with the laws and regulations of the North American market and market access standards; according to the development of their own conditions, to establish the appropriate model of the North American market channel; for the North American culture, emphasis on product development and creative design, to meet the customer's consumption habits and cultural characteristics.

Xie Zhaohui believes that e-commerce is a joint point for Chinese enterprises to enter the North American market can be considered. "There are many American TV manufacturers in the store sales, only in the electronic website of the American retailers such as best buy, WAL-MART sales, can also be considered through e-commerce China LED products into the U.S. market. "

In Xie's view, the integration of domestic capital for domestic LED companies to complete the capital output, the integration of the international market provides favorable conditions. For enterprises to "go out", deep integration and capital operation to reshape the industry chain, for enterprises to "go out" to create more competitive advantages, such as technology, patent, brand, market, talent; capital for domestic enterprises to "go out" provides a shortcut and tools to integrate the international market although, this shortcut and tools for most companies is difficult, but it will be China enterprises rapid penetration of the North American market is a very effective means.

"Guangdong LED enterprise in the North American market competitive advantage is reflected in, a is competitive price; two is the product process after a long time of temper accumulation, many products of high cost, easy to get the public recognition of consumers. Xie Zhaohui said.

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