No increase in interest income LED "ripe" lack of what?

2013 channel has become the highest exposure of the word LED industry, whether it is the traditional lighting chiefs or emerging LED companies have to pull the tiger to do the banner, the layout of the channel strategy.

Throughout the current channel construction of the entire LED industry, we can find that there are four kinds of current situation of the enterprise: the future of water into the canal, the water has not become a canal, the water has not yet become into the canal, ripe. Naturally, many companies are in the ideal state, but at present, most enterprises are not ripe, not in place. Do the traditional lighting companies have mature channel network, the LED technology and the product quality is boring, LED emerging enterprise innovation momentum, channel construction has suffered numerous obstacles, more small businesses are neither special products and no channel at all, disturbances in difficult climate.

Channel is king is the lighting market standards, LED enterprises are well aware, have implemented high high KingSun, BDO Runda, companies such as NVC channel strategy, FSL pilot, the channel will be extended to the township level, Chau Ming technology is an eye electricity supplier, capital shares of Hanyuan, Chau Ming Hanyuan established brand, to create the new LED business channel.

Although the enterprise effort in the channel construction, but the inventory channel construction results in 2013, many enterprises expressed regret, but this year LED enterprise income does not increase profits, in addition, the second half of the price war gradually slow down did not completely stop the next two years, China's LED industry will face the risk of Maori continue to be diluted. But the industry also pointed out that because the LED market is not mature, and in the process of adding margin this year and next year, LED enterprises in the process of establishing channel costs will also increase, LED enterprises will face greater challenges.

For the channel construction of love and hate, LED enterprises should be how to grasp the sense of propriety, neither overdraft of the future market, and seize the existing market share? Guangdong lighting research institute director Liu Jun believes that the enterprise need not blindly the overall distribution, wide spread network, there must be a clear market positioning, deep market segments, according to market segment again to determine the channel construction mode.