No doubt the competitive landscape LED lighting industry is now polarized

The decline in sales, lower profits, economic growth slowed down and is not the main reason, but the fierce competition caused by the electricity supplier and fengeng. In a competitive industry, there is no good business.

All the development and changes of the market are normal and reasonable, can adapt to the development and change, depending on whether you have a vision of development and accept the reality and change the reality of the state of mind and action.

The survival status of lighting dealers is more concerned about the manufacturers. Recently, a lighting site published an article entitled "embarrassment and confusion of the lighting dealer group" article. As far as content is concerned, there is nothing dry. One point is less and less profit, although there is no data support, but many businesses sales decline, profit reduction is a common phenomenon.

The international financial crisis in 2008 is a watershed, a change in the building materials industry of a market before the market is not so cold, real estate is no regulation, the store has not so much (business naturally not so much). At that time, although there are Taobao, but the amount of sales Taobao lighting is not much, most people can not think of OPPLE electricity supplier will be so powerful today. At that time, Aldo, Chau Ming electricity supplier have not started, although there are many singles, but also in the "double eleven".

Today's market structure, a lot of people can not imagine. Similarly, there will be many unexpected changes in the future market. In fact, all the development of the market, changes are normal and reasonable, can adapt to the development and change, depending on whether you have a vision of development and accept the reality and change the reality of the state of mind and action. "There is a reasonable", which is the law of the market. Where is the current market situation? Summed up in the following points: first, the economic downturn, two, fierce competition, three, the electricity supplier fengeng.

Impact of economic downturn. Although the domestic economy continued downward, but economic growth did not stop, but growth is slowing, the total demand that lighting products and the amount of the economic growth rate of the lighting products, the demand is still growing, the majority of businesses feel worrying sales decline, living conditions, but also have to keep looking for the following reasons.

Competitive impact. Lighting lighting industry competition situation has no need to repeat it, it is certain that: in all competitive industries, there is no good business. This competition leads to two different results: first, the market is fragmented, resulting in homogeneous competition in the market share. Here the "homogenization" means the business scale, brand awareness, a shop advantage quite, channel resources quite; the second is the market concentration, namely the difference competition causes the market tends to be concentrated in a few hands of vendors. How to understand? We assume that the number of businesses share split the market (can be understood as the competition pattern of the market), a market size is 500 billion, the number of businesses is 10, each is 5 million, the number of businesses now increased to 20 per million, then reduced to 2 million 500 thousand. But the reality is that some large dealers articles (products and businesses), scale, brand stores, resources, services and other advantages, occupy more and more market share, its sales volume has reached tens of millions or even billions level. As a result, a large number of small businesses naturally feel the market chill.

Electricity supplier impact. Some manufacturers still do not go away when the electricity supplier channels so wavering and indecisive, some lighting business is to earn pours, fine looking to go the traditional sales channels manufacturers touzhaoyue. There is no exact data on traditional channels and electricity supplier channel sales share for comparison, but the store is constantly reducing the flow of facts. The reason is that a lot of consumers from the entity purchasing electricity supplier procurement. Some of the company's marketing staff through the WeChat store situation shows that the actual is really cruel.

In the face of strong Heng Qiang, electricity supplier to go sales situation, part of the business transformation potential can not be avoided. Even if the day is not bad, but also to see the trend, keep up with the situation.

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