New features of commercial lighting design

Nowadays, with the development of economy and the improvement of people's living standard, more and more consumers' individual needs. The merchant in order to obtain greater profit margins, regardless of the use of all means to obtain the favor of consumers. Commercial lighting design is also more and more as a marketing tool, diversified commercial lighting design has also emerged. How to use proper illumination, suitable temperature, to allow customers to create comfort? How to use high color lighting, performance of the product features perfect? This a series of problems, has become an important part of the need to consider the current design of lighting designers.

Commercial lighting design is an indispensable part in the field of lighting design, it needs to lighting products lighting effect and excellent quality to fit the customer's feelings, create a relaxed and pleasant atmosphere, so as to guide customers to produce positive consumer psychology. Beijing Zhimei lighting chief designer Ren Jian said that in the myriads of changes in the market environment, commercial lighting design to become an independent school accepted by consumers and to promote consumption, requires innovative design from several colors, dynamic lighting, interaction, energy saving etc..

Color, for the impact of people's psychological and promote the performance of goods have a great role. For example, the red will give people a warm and unrestrained feeling, so in the expression of some dynamic and dynamic atmosphere, you can use a warm red led. Blue will give people a cold sense of distance, if you want to show a glamorous and elegant atmosphere, you can consider using cold colors with blue led. Therefore, designers in lighting design, we should first consider the business to achieve what kind of effect, so as to select the main colors of lighting design.

Secondly, in order to attract consumers to stop, so that lighting up is also a good choice. Because the perception of the human eye is more sensitive to the dynamic and the color, so the dynamic lighting is more attractive in some situations. However, dynamic lighting is good, but it can not bring a comfortable feeling, so it can not be abused. If the dynamic lighting can be in a controlled state, will produce more fun.

In addition, businesses can also use lighting to carry out some interactive activities, in order to attract consumer attention. Such as voice light, color, or taste light projection and so on, these will work closely with the lighting design and business activities, not only makes the activities become rich and interesting, brilliant lighting has also brought many surprises. Therefore, lighting can increase the lighting effect in the specific activity time and activity area, so as to promote the promotion of goods.

The last point is energy saving, with the development of conservation oriented society, energy-efficient lighting design has been increasingly accepted by the community. Especially in the commercial lighting design, sometimes because of energy saving and environmental protection is the public concern. It is understood that the use of energy-saving lighting design enterprises, the daily can reduce energy costs by more than 20%, greatly reducing the cost of lighting. Therefore, the selection of energy-efficient lighting products is also a very important part in the field of commercial lighting design.

More and more businesses have their own special requirements for lighting design, diversified lighting design has become the inevitable trend of the development of commercial lighting. The chief designer of Ren Jian said, lighting, lighting design to promote the integration of human and light environment, not a single development, must be diversified, to understand the environment, respect the people's demands, so as to realize the harmony between human and environment, lighting.