Network price war burn to LED terminal store

Online shopping consumption after several years of development, has been unusually hot. As of January 5, 2013, taobao.com sales champion long lamp series 5WLED666 lamp, sold 17032, priced at 33 yuan (National Post); taobao.com sales champion 21-30WLED lamps series Donglian ceiling lamps, sold 15477, the price of 24.75-49 yuan (National Post); taobao.com sales champion onlymusic series of energy-saving 3W-7WLED bulb, sold 57078, the price of 11.68-26.8 yuan (National Post).

Popular online shopping also attracted the traditional lighting companies, LED lighting companies have to follow up, the capstone, Henderson, OSRAM, suning.com, PHILPS, Matsushita stationed, stationed in the Jingdong, and the OPPLE mall, NVC agents stationed Tmall, and some small and medium-sized enterprises stationed in the Tencent, LED etc..

For the new LED lighting companies, if the terminal dealer channel development is not large, stationed online shopping platform is a better choice. But for independent channels of lighting companies, the presence of online shopping platform is a lot of scruples. Although OPPLE, Matsushita and other traditional brand enterprises declared: sales price of products will be higher than the official online store, but this does not dispel the concerns of dealers, dealers are still worried about the official online sales hot will impact the store.

In addition to the OPPLE official online customer service service is also convenient, as long as the quality problems arise when customers purchase, can be directly taken photos, the picture sent by Ali Wangwang customer service, customer service has direct replenishment, do customers can stay at home and enjoy the "one-stop" service customer service.

Online price gap

So far, the online shopping platform for each category of product sales champion have the same point, one is the whole network lowest price; two is the shop pictures do very humane, exquisite, so that customers can have the impulse to buy; three is the product of the appearance of modern fashion, in line with the modern aesthetic.

In addition, the first line of dealers stationed online shopping platform, is bound to lead the two or three line dealers have to follow up, intense competition between online shopping platform stores inevitable. Panasonic, PHILPS, OPPLE, for example, the current outbreak of the online price war has affected the store.

Panasonic Tmall 5W spiral energy-saving lamp is priced at 14 yuan, 8 yuan fee, monthly sales of 2898, Tmall Shop agents Shenzhen tonkon photoelectric, another in Shenzhen Matsushita Lighting City Operations Center 5W spiral energy-saving lamp is priced at 20 yuan.

Panasonic Tmall model HAC9055E32W ceiling price 297 yuan, the express fee of 10 yuan, the monthly sales of 127, Tmall shop agent for the Jingdong of Beijing Chuangzhan trading company, is also the Tmall Guangzhou store, shop agent Matsushita Matsushita flagship store building materials with the style of product shop price 299 yuan, another in Shenzhen City Lighting operations center at Panasonic 499 yuan.

PHILPS 300746W cool Czech LED lamp Tmall price 259.9 yuan, 25 yuan fee, shop agent for the Yiwu city economy trade Co. Ltd., Shenzhen city lighting another PHILPS Fashion Museum Home Furnishing price 420 yuan, PHILPS Tmall 3027632W ceiling price 109 yuan, another Shenzhen city lighting PHILPS Fashion Museum Home Furnishing price 499 yuan, etc. a network of product price gap is huge.

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