Network marketing: small and medium LED enterprises survival and development tools

With increasing concern about global energy industry, as the fourth generation of LED lighting products market has attracted much attention and the development of the industry to the suddenness of a thunderbolt swept the world. LED companies, in the competition and to win the market share is the ultimate goal, but also the best way to maximize profits. The arrival of the era of e-commerce, the development of the Internet, network marketing has become an indispensable part of the network marketing leads to the fundamental change of enterprise marketing and management mode, to provide a powerful way to change this network marketing mode for small and medium sized LED enterprises, so that they can have the opportunity to work with LED on large enterprises competitive. The next decryption LED industry network marketing strategy.

Emerging LED companies due to the strength of various aspects can not be compared with the traditional large enterprises, it is difficult to achieve online marketing internationalization. The emergence of the network has changed all this, small and medium-sized LED companies can use the network to achieve marketing internationalization. Especially in the field of search marketing, foreign trade one-stop solution has become the preferred way to export products in the LED industry. Solve the integration of the station, promotion, payment and logistics of the four major issues of foreign trade, its target customers accurate, no minimum limit, budget control and other characteristics have been affirmed from more than and 100 countries. In a Swiss LED trade enterprises as an example, only 15 employees of the enterprise, including 6 people responsible for going out exhibition and other matters, and focus on the use of network marketing business, make the enterprise LED product sales all over the world, tens of millions of monthly sales breakthrough. To the Swiss SMEs to achieve network marketing value, through consumer feedback, accelerate product testing process, and actively provide customized service, personalized service; provide information for free on the Internet, to meet consumer desire, to promote the internationalization of products. And this marketing method is also applicable to the LED industry network marketing.

There is no denying the fact that the development of network marketing in the network era is the best way to promote the market globalization of small and medium sized LED enterprises. Through the network, LED small and medium-sized enterprises can quickly release the latest enterprise information, can make advertising enterprise image on the web, through the network to collect customer feedback, timely grasp the market and consumer demand for enterprises, products and services, as a basis for the development of business and marketing strategy. LED industry enterprises can provide some preferential activities to customers, collect customer information, establish customer database, and on this basis to provide a variety of extension services to increase sales opportunities. Therefore, small and medium-sized LED enterprises should actively use the network marketing to achieve product sales, actively seize the market. Before we implement the network marketing strategy, we should make clear the characteristics of network marketing in order to ensure the impact of network marketing for small and medium enterprises in the LED industry, the development of strategic path. At present the main features of network marketing including: across time, interactive, personalized, low cost and obvious in short, network marketing is one of the rational, consumer driven, compulsive, step by step, and it is a low cost and humanized marketing. So LED industry network marketing strategy should be how to develop? Look at the three winning strategies:

Strategy 1: product strategy of network marketing

Because as different products are suitable for the use of different sales channels, network marketing has its applicable product range and strategy. As a new marketing model, the use of network marketing on the traditional product strategy will inevitably bring impact. Because the Internet has a good interaction and guidance, consumers through the Internet in the small and medium enterprises under the guidance of LED LED products or services to choose or make specific requirements. Through the network of good service function, in order to win the satisfaction of consumers, and then the establishment of consumer loyalty, LED company's visibility into satisfaction.

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